Closing Date: 29th May 2024
Location: Nottingham, Full Time
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview:
Joining the Go to Market team , it presents an exciting opportunity to join and to drive the development of a critical capability at the heart of the new Business operating model.
This role is a critical linchpin in driving the creation of the best strategies and plans for the business unit while ensuring this is achieved in the most efficient way to hit all the financial, customer and strategic targets for the business unit. This role is for the Healthcare business unit. Based in D90 Nottingham, this full-time role largely combines the best of commercial, marketing and insight to achieve these goals.
About the opportunity:
The Go to Market and Planning team sit centrally within the Commercial teams of Boots, reporting into Marketing, though playing a critical role to the total function , across Commercial, Digital and insights in particular. This Head of GTM role reports to the Director of Go to Market and planning but needs to ensure strong matrix relationships are maintained and developed with Healthcare Business Unit Director. Peers and critical stakeholders of this role are the rest of the Healthcare business unit (across category trading, Pharmacy, own brand, supply chain, insights, marketing, finance and ecommerce), as well as the other Heads of Go to Market (in General Merchandise and Beauty Business units) and the Customer and Commercial Planning team within the wider team.
Responsibilities:
- Development of an innovative in-year trade plan which drives meaning and difference for Boots:
o Responsibility to ensure the plan is grounded in insight & data
o Ownership of translation of commercial activity into motivating, innovative and customer-led messages, themes & promotions across all channels (inc. design and development of themes, big customer messages and deals)
o Ownership of brief to other leads (e.g. Digital and Marketing) on the plan to execute
o Responsibility to review & respond to changes in context & lead reactive changes to the plan
- Consolidation & communication of campaign performance, market & competitor activity to influence future activity, communicated to the rest of the business
- Evolution of the long-term strategy of the Business Unit, in the service of the overall Boots strategy
What you need to have:
- Highly experienced leader (ideally across at least two of Commercial, Marketing and Insights
- High level and experience of commercial acumen
- Strong track record of delivery to targets, through the creation of owned plans and strategies
- Ability to see different perspectives (commercial, customer, brand and operational) to drive for the right blended plan and outcome
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.
What's next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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