A well-established business is looking for an experienced Head of Marketing to focus on driving growth and success through strategies aimed at promoting ERP / SaaS business solutions.
Ideally, you will either currently be, or have experience in a senior level or head of marketing role and you will have worked in s similar business promoting ERP software systems.
This is a hybrid working role, 2-3 days in the office per month.
As Head of Marketing, your responsibilities will include:
- Creating and implementing comprehensive Go-To-Market strategies for ERP software, including launch plans, campaigns and sales enablement programmes.
- Collaborating with product teams to develop clear, compelling messaging that differentiates our product offerings from competitors.
- Collaborating with content teams to develop collateral, such as case studies, blog posts and videos to showcase the ERP software capabilities and customer success stories.
- Overseeing the planning and execution of campaigns to build brand awareness and generate leads and conversions.
- Developing marking materials, presentations and sales playbooks to equip the sales team with the tools needed to effectively sell our solutions.
- Working closely with sales, account management, and other departments to ensure cohesive marketing efforts.
- Establishing and tracking KPI's such as lead conversion rates, traffic and ROI. Monitor and adjust strategies based on performance data.
- Providing regular update to leadership on campaign effectiveness, lead generation outcomes and contribution to overall revenue targets.
We're looking for a Head of Marketing with the following:
- Extensive experience in the same role, or a senior marketing role.
- Strong understanding of B2B marketing of ERP systems, such as Netsuite, Dynamics, Epicor, Business Central, Oracle, SAP, etc. is essential.
- Proficiency with digital tools, platforms and strategies (SEO, PPC, content and email marketing, social media).
- Experience of working closely with sales teams to ensure alignment with marketing efforts and sales targets.
- Strong leadership, strategic GTM thinking and excellent communication skills.
To apply for this role as Head of Marketing, with excellent benefits, work culture and flexible working locations, please click apply online and upload an updated copy of your CV.
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