At Concept Onyx Recruitment, we are representing an innovative company on a mission to make the online world accessible for all. With a significant global presence and a user base that has grown to over 7 million in the past year, our client is a leader in providing cutting-edge accessibility solutions. Join a dynamic team dedicated to driving positive change and be part of an exciting journey towards global market leadership.
Role Overview:
We are seeking an experienced Events & Partnerships Marketing Manager with a SaaS background. In this role, you will drive multi-channel events and networking opportunities to engage new audiences and enhance our client's brand. You will play a pivotal role in business and brand growth by managing marketing partnerships, events, and trade shows.
Key Responsibilities:
- Event Management: Identify, grow, and manage a multi-channel events program, including trade shows, webinars, podcasts, and more. Ensure high-quality networking and revenue opportunities.
- Strategic Planning: Develop comprehensive marketing plans for events aligned with regional and brand strategies, covering promotional campaigns, email marketing, social media, content creation, and advertising initiatives.
- Collaboration: Work closely with the Partnerships Team to maximize marketing opportunities, enhance mutual growth, and create a collaborative network to boost brand awareness and thought leadership.
- Content Creation: Assist in designing, creating, and publishing marketing collateral and campaigns.
- Stakeholder Engagement: Build strong relationships with journalists, bloggers, and influencers relevant to our industry.
- Tech Savvy: Utilize marketing automation tools and CRM systems to manage event registration, attendee communication, and post-event follow-up.
- Creative Design: Collaborate with the design team to create compelling event collateral, including brochures, flyers, signage, and digital assets.
- Continuous Improvement: Implement feedback mechanisms, surveys, and satisfaction metrics to improve event experiences and meet customer expectations.
- Market Insight: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.
- Performance Monitoring: Monitor and analyze key performance metrics to optimize future event strategies and campaigns.
Qualifications:
- Minimum of three years' experience in B2B event marketing, preferably in a SaaS environment.
- Proven track record of successfully executing marketing campaigns and driving attendance for events.
- Strong project management skills, with the ability to multitask and prioritize deadlines.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation platforms (e.g. HubSpot) and analytics tools.
- Creative thinker with a keen eye for detail.
- Team player with the ability to collaborate effectively with cross-functional teams and external stakeholders.
What We Offer:
- Hybrid working: 3 days office / 2 days remote.
- Flexible start/end times.
- 24 days annual vacation (plus UK bank holidays), increasing to 25 days from Jan 2025.
- 10 days ‘Workcation' - work reduced hours from somewhere interesting.
- BHFC Healthcare.
- Death in Service.
- Quarterly social events.
Interested in finding out more? Just hit the apply button and one of our recruitment consultants will contact you to tell you more about it.