Central Employment are delighted to be working with a leading provider data-driven digital marketing solutions. They are looking for a passionate, enthusiastic, and organised Paid Social Manager work with their fast-paced and exciting clients.
- Newcastle/hybrid working pattern
- Up to £42,000 DOE
- Excellent staff benefits
Paid Social Manager profile:
You will have some prior knowledge of running advertising campaigns across major social platform such as Meta, TikTok and Snap. You should ideally be experienced in producing detailed media plans that make use of a variety of objectives and targeting types. You should also have knowledge of how to monitor social ad performance and make changes to improve results where required. Previous experience working in a paid advertising marketing agency or in house role is required.
Main responsibilities of the Paid Social Manager:
- Making changes within the buying platforms.
- Analysing data and making recommendations and changes within the platforms.
- Setting up and launching campaigns.
- Ensuring QA process are being followed and all work is the highest quality.
- Performance is closely monitored and recommendations for improvements are always made, including ownership of test & learn roadmaps
- Supporting with pulling, analysing and presenting reports on a weekly basis
- Spot trends within the data and analyse to deliver learnings to clients.
- Be confident in presenting reports to clients.
- Post campaign analysis of campaigns and briefs
- Testing frameworks and roadmap creation
- End of month reconciliation of finance.
- Annual, quarterly and monthly forecasting.
- Post campaign analysis.
- Support development of direct reports – mainly at Paid Social Executive level
- Monitoring campaign performance daily.
- Assist with planning tasks carried out by the Senior Executive, Executives and Director.
Paid Social Manager experience:
You will be the primary day-to-day contact for the clients, responsible for delivering high quality work, market-leading performance and future-facing ideas for tomorrow.
Supporting the wider activation team on day-to-day implementation, alongside driving client performance to meet targets and expectations.
You will be:
- Have an analytical mindset that is comfortable with numbers and lots of data.
- Working with established and emerging social media platforms to make day to day changes, analyse information and design test & learn roadmaps.
- Be eager to learn and to grow within the role, to develop your understanding of the social market, alongside client understanding.
- The role will include client communication, so the candidate will need to feel comfortable speaking to clients on a weekly basis.
- Major social platforms such as Meta, TikTok and Snap. Prisma/MediaOcean experience and experience across other emerging platforms such as WeAre8 is a preference but not essential. Candidates should be comfortable with Microsoft Word, Excel and PowerPoint.
- Experience pitching search ideas to clients and delivering presentations, whilst promoting an understanding of how search advertising feeds into the wider marketing mix. We expect you to be up to speed with the latest advertising technologies, targeting & creative options (and knowing how to make best use of them).