Digital Analyst – GTM & CRO
Birmingham – Hybrid
£35,000 - £45,000
A market leading, innovative business on an incredible growth journey are recruiting a Digital Analyst to join the Analytics & Insight team. You will be working 1-2 days a week from their brand new, snazzy office in Brimingham City Centre, a 2 minute walk from the station.
The business have an incredible culture, with entrepreneurial spirit. This is the perfect opportunity for an "out the box thinker" to join a collaborative and sustainable business.
Key Skill Set: Google Tag Management / Conversion Rate Optimisation / Analytics & Visualisation
Role and Responsibilities:
- Manage tagging requirements – maintain, implementation and roll out any changes
- Continue to enhance the tracking framework through audits, troubleshooting, and managing the data layer set-up
- Collaborate with the technical teams to ensure comprehensive tracking and tagging of key site elements to enable and drive in-depth analysis and insights
- Be the go-to person for CRO – working with a specialist agency and ecommerce team to drive the experiment roadmap
- Analyse data to identify optimisation opportunities, make recommendations for improvements and test ideas
- Provide deep dive analysis to build a detailed view of user beheviour, campaign performance, and conversion across channels
- Using GA4 and BigQuery to analyse digital data and presenting insights through data visualisations.
Skills & Experience:
- Experience working with GA4 in a Web/Digital/Marketing Analytics role or similar
- Google Tag Manager experience is essential
- Understanding of CRO and A/B Testing, with knowledge of statistical significance
- Exposure to marketing, with an understanding of Marketing KPIs, attribution etc.
- Basic SQL skills are essential
- Experience building data visualisations and reporting
If you are interested in this role, please get in touch with Sophie @ Forward Role, or apply to this advert.
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