Brand Manager
Birmingham - office based with some flex
Circa £50,000 doe
This is a cracking role for a classic 360 marketer who has worked within a brand management role previously, ideally with around 4 years' experience in a similar role.
You will be responsible for the ongoing development, growth and management of this brand within the hair and beauty industry. This is a busy role where you will develop the brand and marketing plan that will deliver brand growth and recognition as well as new customer acquisition and retention, communicating with customers across all touch points.
Main elements of the role include:
- Developing the strategy for the brand and the annual marketing plans that will support the brand growth, and all marketing assets needed by key stakeholders and customers.
- Produce integrated campaigns to support brand growth and market share including social media, PR, influencer marketing, trade shows and events etc.
- Deliver assets for product promotions, instore POS and merchandising.
- Create and manage all print-based brand collateral.
- Responsible for updating website content and creating social media content and managing influencer relationships.
- Deliver all marketing activity for new product launches.
- Monitor customer and competitor activity and identify trends to feed into NPD.
- Plan and attend trade shows.
You will have experience of working in a brand role previously, ideally within a smaller business where you have been responsible for delivering everything on behalf of the brand. You must have some experience working within the hair and/or beauty industry and if you have worked within professional hair care, this would be hugely beneficial.
You will be commercial and strategic, but still love getting your hands dirty with the day-to-day delivery. Experience of working with agencies and managing projects through them to ensure successful delivery is also essential.
The role requires 2-3 days a month travel.
Ref 50201
AA123