Central Employment are delighted to be working in partnership with a leading UK Automotive parts brand, as they look to recruit a Senior Digital Marketing Manager, to join their newly formed in-house D2C Performance Marketing team, operating from the West Midland hub.
Responsibilities
- Create and implement a strong CRM strategy that focuses on growing email lists, customer engagement and increased customer lifetime value
- Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
- Analysing data from marketing campaigns and reporting performance insights to recommend improvements.
- Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
- Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets.
- Monitoring competitor campaigns to inform and shape the future strategy and tactics
- Keeping up to date on the latest social media trends and use this to build and execute a social media strategy
- Collaborating with eCommerce team and performance marketing agencies to brainstorm new creative ideas and ensure alignment across channels
Skills & Experience required:
- 5+ years' experience in digital marketing role, with proven success in developing and implementing loyalty/CRM strategies.
- Degree in Marketing or related (or equivalent experience).
- Strong track record of using Google Analytics and other analytical tools
- Understanding of all performance marketing channels
- Proactive, self-starter and a team player, confident working in collaboration with various stakeholders.
- Strong understanding of customer behaviour and value drivers in retention models.
- Confidence using email and marketing automation ESP platforms, on-site personalisation, as well as SMS and direct mail.
- Experience managing social media campaigns
- Analytical and have a process-oriented mindset with strong attention to detail.
- Strong Excel skills to interpret data insights and report back to the business.
- Self-motivated and able to work effectively both autonomously and as part of a team