Marketing & Commercial Manager
We are a niche service provider to the built environment. The business provides a range of specialist access and maintenance solutions to façades, roofs & glazing for high-end hotels, commercial buildings and across the MOD estate. We have a strong retained client base and want to expand our market share, drive commercial growth and enhance our future growth plans.
There is an established and growing culture within the business centred around delivering service excellence, continuous improvement, collaboration, and authenticity - all part of our drive towards high performanceWe now need to increase our marketing strategy and scale up our commercial activity, while also improving monitoring and data driven commercial management for the next phase of growth.
We are looking for a Marketing and Commercial Manager - an individual with strong leadership, a good creative brain, effective communicator, and service-focused individual. Someone who can bring in skills for internal and external marketing, ideally with a strong commercial background.
The Job
The role blends marketing, commercial management, strategic growth and commercial development. We require a creative and experienced individual who is happy managing people, creating new ideas, implementing, analysing and driving performance for businesses growth. The role is varied and requires a full hands-on approach.
You can expect to (but not limited to):
Assume responsibility for your internal team and monitor their output against agreed objectives.
Support future employment selection and recruitment process for commercial and marketing roles.
Input into the succession and talent management of the team.
Data Driven
- Our initial focus is to ensure all current commercial activities are monitored and managed effectively, improving output and driving and refining KPI's. Customer life cycle planning and marketing need a focused plan to expand and engage with current clients and future markets. We need to ensure our commercial output is more tightly aligned with our targets, so that more predictable growth can be planned for.
Marketing
- Work closely with our Head of Digital to create fresh commercial and marketing strategy for the next three years.
- Drive new online and offline ideas through effective campaign creation that enable the business to own its niche and increase market sector share capability.
- You will oversee the review, analysis and reporting of all marketing and commercial activity and, with the input of internal and external parties, establish a marketing strategy to aid the development of market share growth within core sectors.
- Work with external agencies on specific projects as required, including with PR agencies in support of business award applications.
- CRM's (HubSpot) as required.
Commercial
- Create and implement strategic commercial plan with the Founder.
- Regularly review output and sector-specific growth with the commercial team, along with enquiry types.
- Manage and monitor commercial performance of a small estimating team.
- Manage pipeline aspects of the business and report accordingly.
- Identify risks and weakness and implement new strategies of commercial value.
- Prepare all commercial reporting activity for senior management meetings.
- Lead the preparation and presentation of commercial presentations.
- Engage with clients, assess feedback and drive initiatives into the business.
- Utilise our internal data management system (WorkBuddy) to its full potential to drive regular reporting and data analysis.
Your Experience & Personal Attributes
- Degree: First Degree, Masters, or MBA (or equivalent) in a related field.
- Evidence of recent Continuous Professional Development (CPD) and any professional accreditations you hold.
- 5 years'+ experience of B2B marketing at a senior level.
- Extensive experience in a marketing, both online and offline.
- Experience managing and leading specialist teams.
- Excellent understanding of communications, PR, branding and marketing principles.
- Strong research and interpretation skills.
- The ability to liaise with external clients as and when required, to generate new content.
- Confident, strong analytical and problem-solving abilities.
- A sound understanding of Adobe CC (image and video applications).
- A sound understanding of Microsoft Office.
What's in it for you
General package is below, but we appreciate everyone is different. We want this role to work for the right candidate.
- Salary: circa £65,000 DOE
- Discretionary bonus
- Share options available in the future
- Part of the Senior Leadership Team
- Career progression, personal development and investment in training
- Flexible working hours to suit (our full-time hours are 40 per week)
- Company pension
- 25 days Annual Leave + 8 days statutory (negotiable)
- Hybrid working after successful completion of a six-month probationary period (3:2).
- Employee healthcare programme and onsite gym, sauna, ice-bath, shower (inside and outside cold)
- Cycle to work scheme
- 4pm finish on Fridays
Applications will be sifted as they come through and we reserve the right to interview before the deadline, if required. If you are shortlisted from application, you will be invited to a 15-min 'getting to know you' Teams call with a member of the HR team.
First interview
: Competency interview, up to 1 hour. This interview may be in person in our offices or held via Teams, to be confirmed.
Final interview:
This final stage will include you delivering a 15-min presentation to the senior team. This final stage will be in person in our offices.
- *You must be able to reasonably commute to our offices in Bedford to be considered and already have the right to work in the UK.**
REF-217 842