- Join a dynamic team
- Own the SEO and PPC function
- Attractive benefits package
We're excited to be working with a fantastic fintech company who are looking to add a Digital Marketing Specialist to their talented team. As Digital Marketing Specialist, you'll be managing all things Paid Media and SEO, whilst supported by the Content and Digital Leads. This is a newly formed role, and you'll have the opportunity to make a real impact on the growth of the PPC/SEO function within a dynamic and forward thinking company. This role would suit someone with a background in setting up and managing Paid Search and Paid Social campaigns, and has a strong grasp of technical and content SEO. If you're a Digital Marketing Executive, Performance Marketing Executive or similar, we would love to hear from you!
What you'll be doing
- Manage and optimise PPC campaigns on platforms like LinkedIn, Google Ads, and Bing Ads, ensuring maximum ROI. Regularly conduct A/B testing to improve ad performance and refine strategies.
- Track, analyse, and report on PPC campaigns and website analytics. Ensure ad spend remains within budget while maximising reach and conversions.
- Develop and implement SEO strategies to improve organic search rankings, conducting thorough keyword research and optimising on-page and off-page elements.
- Use tools like Google Analytics, SEMrush, and Moz to monitor site performance and make data-driven improvements. Collaborate with the content team to produce SEO-aligned content.
- Stay up-to-date with the latest trends in SEO and PPC, and present performance reports to the marketing team and management.
Experience you'll need
- 2 to 3 years of hands-on experience managing successful SEO and PPC campaigns.
- Strong proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz) and PPC platforms (e.g., Google Ads, Bing Ads), along with experience using analytics tools like Search Console.
- Skilled in creating compelling copy that aligns with the corporate tone of voice and style guide.
- Analytical mindset with a strong ability to interpret data and make informed, actionable recommendations. Experience with bid management tools is advantageous.
- Effective communication and interpersonal skills, with proficiency in MS Office, marketing software (e.g., CRM), and WordPress.
What you'll get in return
Competitive salary and attractive benefits package, please contact Charlotte for more details.
What's next?
If you're a Performance Marketing Executive, Digital Marketing Executive or similar, with a strong background in Paid Media and SEO and like the sound of this opportunity, please apply right away!