Description
We are currently looking for an interim Marketing & Communication Manager for a 3-month fixed term contract.
The Marketing & Communications Manager is responsible for the day-to-day management of the College's marketing function and customer contact team. Reporting to the Director of Marketing and Communications, you will play a key role in delivering the College's marketing strategy and coordinating marketing activity.
You will be responsible for the operational delivery of key aspects of the student recruitment process. This will include managing an annual series of engaging and dynamic cross-college open events. You will also collaborate with colleagues on outreach activity such as attendance at external exhibitions, engagement with local schools, events hosted by the College and all other events relevant to the College's audiences and overarching campaign.
The Marketing and Communications Manager will oversee content generation and management of the College's full mix of marketing and communications channels, both internal and external, including web, social media, email marketing, customer contact platforms, CRM and internal comms platforms, as well as the design and production of print materials. You will work closely with external agencies who are contracted to provide marketing and advertising services. The post holder will assist with the monitoring and evaluation of the impact of campaign activity on recruitment numbers and taking responsive action. To support this, you will develop an in-depth understanding of competitors and share market insights to support campaign development.
A full job description is available below.
Position Description
Key Accountabilities' & Responsibilities:
- Manage the day-to-day delivery of the college's marketing activity, in line with campaign plans. This includes working closely with both external suppliers and internal colleagues, ensuring timescales and budgets are met.
- Operationally manage a calendar of activity and events (e.g. open days, exhibitions, etc.) that ensures the College's recruitment targets are delivered and outstanding customer experience is achieved at all points of the customer journey.
- Operationally manage the College's customer contact function, ensuring consistently high standards and service levels, including during peak periods in the annual cycle.
- Manage a range of customer-facing marketing channels, ensuring content is up-to-date, relevant and consistent with brand guidelines and marketing strategy, including: the College website, email marketing campaigns, social media content, print materials including prospectuses and informational assets. Ensure all channels are maintained to the highest standards and meet the needs of the College's various audiences.
- Manage a range of customer contact related platforms, including inbound enquiries (via email, phone and live chat) and the College's CRM platform, using the latter to develop insights which will support with the continued improvement of marketing and communications services.
- Support with the ongoing growth of the College's audiences, through marketing, outreach and engagement activities.
- Regularly analyse and share marketing metrics and impact, including evaluation of year on year student recruitment numbers. Consistently assess the impact of activities and events on the overall customer experience.
- Work closely with the Director of Marketing and Communications to gather and analyse relevant market insights, mapping customers, stakeholders and offer/product to better understand and respond to opportunities. Develop an in-depth understanding of competitors and share market insights to support campaign development.
- Ensure that the college's marketing campaign is diverse, challenges stereotypes and showcases the College's ethos of inclusion and widening participation.
- From time to time, deputise for the Director of Marketing and Communications, taking responsibility for corporate communications and the College's public relations strategy as required.
- Manage a multi-disciplinary team, ensuring that the highest standards of customer care are always maintained.
- Undertake continuing professional development.
- Represent the College at key events and activities as appropriate throughout the year.
- Carry out the duties of the post in line with the Colleges Single Equality Scheme.
- Carry out such other relevant and appropriate duties within the framework of a post of this grade that may from time to time be required at a location determined by the needs of the service.
Leadership and Management:
- Provide management oversight to the delivery of marketing, communications and customer contact functions.
- Be responsible for the line management, motivation, and continuous professional development (CPD) of staff within the above areas, coaching and mentoring staff to achieve their potential and fostering a culture of positivity and collaboration.
- Ensure the practice and promotion of equal opportunities and safe and healthy behaviour in college.
- Attend and participate in team meetings and development groups; and participate fully in:
- Staff development, including in-service training and development opportunities which are made available.
- Delivery of in-service training to others in the area of specific responsibility and expertise.
- College performance management programme – ensuring all direct reports have a written performance review and Professional Development Plan completed in line with the college policy.
Benefits
We really care about our people. As a member of College staff, you will have access to a wide range of benefits, wellbeing services and opportunities for professional development.
These include:
- Generous annual leave - We offer the highest holiday entitlement in the City Region
- Competitive salary - Our salaries are the highest within FE in the City Region
- Access to our Employee Benefits Platform, offering hundreds of discounts and savings
- Wellbeing support - Access to a free, independent and confidential 24 hour counselling support, as well as general wellbeing and lifestyle support through our platform and app
- Pension Scheme - Excellent pension provision, with memberships of Local Government Scheme, Teachers Pension Scheme and Aviva, depending on the role.