Job Title: Paid Media Manager (French-Speaking)
Location: Central London
Department: Paid Media
Reports To: Head of Paid Media
About Us
We are an independent, data-driven digital marketing agency focused on delivering high-impact campaigns across multiple paid media platforms. Our diverse team excels in creating tailored strategies to meet the unique needs of our clients, with a commitment to measurable performance and innovative solutions.
Job Overview
We are seeking a Paid Media Manager who is fluent in French to manage and optimise paid media campaigns for French-speaking clients or international markets. The ideal candidate will have extensive experience managing multi-channel paid media campaigns, including PPC, display, and paid social, with a strong emphasis on performance marketing. You will be responsible for campaign strategy, execution, reporting, and client communication, ensuring that campaigns meet or exceed performance targets.
Key Responsibilities:
- Campaign Strategy & Execution: Develop, implement, and optimise paid media strategies across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and display networks, with a focus on French-speaking markets.
- Client Communication: Serve as the primary contact for French-speaking clients, ensuring clear and effective communication, and providing performance updates, strategic recommendations, and insights.
- Keyword & Audience Research: Conduct thorough research into relevant keywords and audiences to inform targeting strategies, focusing on culturally relevant content for French-speaking demographics.
- Budget Management: Manage and optimise campaign budgets, ensuring efficient allocation of spend to maximize ROI while staying within client budgets.
- Performance Monitoring & Optimisation: Continuously monitor campaign performance, conducting A/B testing, optimising bids, ad copy, and targeting to achieve desired outcomes (ROAS, CPA, CTR).
- Reporting & Insights: Prepare and present detailed performance reports for clients, offering actionable insights and recommendations for future campaigns.
- Collaboration: Work closely with creative teams to develop engaging and culturally relevant ad copy and creatives. Collaborate with the SEO and content teams to ensure a unified approach across all digital channels.
- Stay Updated: Stay current on paid media trends, platform updates, and innovations within French-speaking markets to keep campaigns cutting-edge and competitive.
Requirements:
- Experience: 3-5+ years of experience managing paid media campaigns, ideally in a performance-driven environment or agency setting.
- Language Skills: Fluency in both French and English (written and spoken) is essential for this role.
- Platform Expertise: Strong experience using Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media platforms. Experience in managing display campaigns is a plus.
- Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret campaign data and make informed decisions.
- Client Management: Excellent communication and client management skills, with experience working with French-speaking clients or international markets.
- Attention to Detail: High level of accuracy and attention to detail in campaign management, reporting, and budget management.
- Creativity: Ability to collaborate on and develop creative, culturally relevant ad campaigns that resonate with French-speaking audiences.
- Certifications: Google Ads and Analytics certifications are a plus.
Benefits:
- Competitive salary with performance-based bonuses
- Flexible working hours with remote working options
- Opportunity to work with international clients in a dynamic and diverse environment
- Career development and training opportunities
- Collaborative and supportive team culture
- Access to industry events and networking opportunities