Market Insight Executive - Temporary 6-9 months Membership Organisation Didcot - Hybrid £24,000-£30,000
Purpose of Role: Carry out customer research, specifically administrating, performing, designing market research, data analysis, and report outputs.The successful candidate will be a creative thinker and a problem solver who works collaboratively within a small team.
Role Responsibilities:
- To work with the Market Research Manager and colleagues to design and deliver research studies; including the recruitment of participants, data collection methods, and reports which support business benchmarking and improvement.
- To conduct desk research and analysis to produce market, customer and category insights.
- To perform numerical analyses on first- and third-party data, including retail barcode-level transactions shared with the association by its members, CRM data, government statistics, consumer attitudinal/behavioural measures and customer satisfaction metrics to turn figures into actionable recommendations with the support of colleagues.
- To work alongside the team to support the provision of business benchmarking studies for members, performing data quality checks and providing systems administration support to encourage improvement, liaising with external suppliers where appropriate.
- To work collaboratively with colleagues to ensure the above is effectively communicated to key staff and/or members through agreed annual plans, processes, and frameworks for member engagement led by the marketing team.
- To use, and support colleagues and member businesses in using the research and insights produced by the team, including via presentations, following up to assess what use has been made of the analysis and recommending improvements to manager.
- To quality assure data and research methods to ensure the accuracy and validity of analyses, performing data cleansing and administrative tasks when required in a timely and regular way.
- To contribute to ensuring the membership database (CRM) and website are kept up to date, and members can access the market information.
- Following organisational process and procedures to ensure member expectations and agreed service level agreements are met.
Person Specification:
- Degree level qualification or equivalent work experience in a relevant discipline involving interpretation or analysis of complex data sets such as the social sciences
- Appreciation and understanding of good practice in designing research and data collection to support specified business or project needs
- Strong desk research skills with the ability to critique a source's reliability and validity
- Strong problem-solving skills and ability to use own initiative
- A good team-worker, with desire to work collaboratively as part of a wider team made up of staff with varying areas of expertise, and to support colleagues through insights and recommendations
- A questioning, curious nature to get to the bottom of a business issue/problem and find evidence-based solutions
- Excellent written English
- Ability to handle detail accurately and where required to perform data cleansing work to maintain the integrity of data sets
- High level of personal integrity to ensure research is conducted and provided accurately and to expected standard
- Skilled in using Microsoft Office packages such as Outlook, PowerPoint and Excel
- Experience presenting research findings to non-specialist audiences
- Experience in working with data analysis packages such as Tableau or SPSS
- Experience working with professional survey packages such as SurveyMonkey or Voxco
- Familiarity of digital analytics packages such as Google Analytics or Facebook insights
- Experience of having worked in project environments such as Prince2 or SmartSheets
- An enthusiasm for sustainability and the environment
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