An International luxury fabric and wallcoverings business is recruiting a Digital Social Media Coordinator to join their busy marketing department. The company has experienced huge success over recent years and continues to grow. This makes an exciting opportunity to join the marketing team in a pivotal role.
This role is responsible for the creation from concept through to final deployment of all emails (English and translations), all social media posts across all channels, virtual look books and digital pattern books and the company website and will require the coordination of copy, imagery, translations, stock checking through to scheduling and analysis via preparatory ESP systems and social media management tools.
The role will work closely with the Digital Graphic Designer along with the web design team based in the USA.
A summary of duties:
Brief graphic designer on email campaign message, collate and coordinate digital assets for use in email campaigns including imagery, animations, links, copy
Coordinate translation of email marketing campaigns into French, German and Italian (It is not required to speak these languages)
Schedule emails multiple times a week to key UK and European markets
Coordinate and track email strategy to balance messaging across branding voice
Stock check products for in-stock campaign messaging ensuring diverse content whilst also keeping in line with business objectives
Upload new audiences to Mailchimp database monthly and according to customer segmentation
Forward customer enquiries in response to email campaigns to the sales team
Coordinate US staff email campaigns according to US launch plan
Research competitor email activity and keep up to date with latest trends in email marketing and develop new ideas for implementation into email strategy
Social Media Coordination
Content planning (images and captions) with consideration to brand voice and wider marketing strategy such as supporting launches, events and email campaigns
Scheduling posts according to best practice and times via Hootsuite
Day to day social media management, answering and escalating queries and engaging with user generated content. Where appropriate, reaching out to customers about image usage rights and re-pinning to the company Pinterest board via the Google Chrome Pinterest app.
Content creation in the form of imagery and reels
Uploading new collection films to YouTube and monitoring audience engagement
Plan and upload content to Pinterest weekly and report on monthly impressions and engagement
Monthly reporting on reach and engagement against pre-agreed KPI's
Research competitor social media activity and stay up to date on current best practices
Website
Coordinate website homepage and new collection updates with graphic designer and US web team via Asana
Liaise with customer service and US web team when updates are required for the 'Where to Buy' page
Ensure any issues reported on the website are escalated to the US web team via Asana for fixing
We are looking for someone with a few years of experience in digital marketing. You will need to be able to use Mail Chimp and Hootsuite. Along with this you will have experience of working in a digital marketing capacity in the luxury interiors / fashion or lifestyle industries. The company can offer lots of opportunity for growth and development as well as promotional opportunities. Monday to Friday. 9am - 5.30pm.