Position: Marketing Manager
Location: Remote
Salary: £50,000 - £60,000 DOE
be:technology are thrilled to be working with a leading innovator in the SaaS industry, providing cutting-edge solutions that empower businesses to streamline their operations and achieve their goals.
With a commitment to excellence and customer satisfaction, they are dedicated to pushing the boundaries of what's possible in the digital landscape. They are looking for a dynamic and experienced Marketing Manager to join their team and drive their growth to new heights.
This is a great opportunity for someone to step into a senior role, you will have a direct report from day 1. Taking over from one of the directors, this is an amazing opportunity to implement your own vision into the business and be part of the growth.
Responsibilities:
- Participate in strategy sessions to define the ideal customer profile and buyer personas.
- Develop innovative concepts to promote the brand and solutions.
- Set the direction for marketing activities and sales campaigns.
- Monitor marketing outcomes, including tactics, pipeline, and ROI of marketing investments.
- Create digital programs aligned with global strategic initiatives and priorities.
- Develop and implement various digital marketing strategies, including social media advertising, email marketing, display ads, SEO, SEM, and PPC.
- Ensure all digital marketing strategies align with customer persona preferences, making recommendations based on these insights.
- Create, manage, and launch multichannel campaigns, ensuring message alignment across all channels and motivating the target audience to take action.
- Manage relationships with external digital marketing agencies and contractors, setting goals that support internal marketing objectives and KPIs.
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes.
- Oversee the ongoing development of the website, maximizing demand generation opportunities, ensuring relevant content for different buyer personas, and providing the best user experience.
- Deliver regular monitoring, reporting, and analysis on digital marketing campaigns and channel performance against defined goals, leveraging insights and analytics to optimize marketing spend and performance, and making recommendations based on findings.
What we need:
- 5+ years in SaaS Marketing: Proven experience in developing and executing marketing strategies within the SaaS industry.
- Market Research: Demonstrated ability to conduct thorough research to identify market opportunities and trends.
- Strategic Planning: Experience participating in strategy sessions to define the ideal customer profile and buyer personas.
- Creative Concept Development: Skilled in developing innovative concepts to promote brand and solutions.
- Campaign Direction: Ability to set the direction for marketing activities and sales campaigns.
- Performance Monitoring: Experience monitoring marketing outcomes, including tactics, pipeline, and ROI of marketing investments.
- Digital Program Creation: Proven track record of creating digital programs aligned with global strategic initiatives and priorities.
- Digital Marketing Strategies: Expertise in developing and implementing various digital marketing strategies, including social media advertising, email marketing, display ads, SEO, SEM, and PPC.
Benefits:
- 25 day holiday allowance + BH + additional day for every year worked capped at 30 days
- Profit share scheme
- Healthcare
- Clear progression and development
Want to find out more? Please apply with your most updated CV!
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.