Gleeson Recruitment Group are pleased to be working with one of the UKs largest convenience retailers to recruit for a Marketing and PR Executive on a full time, permanent basis.
Job title: Marketing and PR Executive
Location: Walsall
Salary: £24,000-£29,000
Start date: July - September 2024
Contract: Full time, perm, hybrid in office 3 days a week
The role:
In this role you will work with the PR Manager to deliver the day to day of this retail businesses marketing strategy range of campaigns instore, traditional and digital. You will be a strong copy writer and be confident with stakeholder management and media relations. This is a fantastic role to develop your skills within copywriting, marketing and PR.
Responsibilities:
- Delivering the new and refit local marketing programme for company-owned and franchise stores, including engaging printed, social media, and digital assets.
- Keeping the local marketing store launch pipeline up-to-date.
- Collaborating and developing strong relationships with colleagues, suppliers, and service partners to ensure the smooth delivery of projects.
- Supporting the development and delivery of all seasonal, brand, and promotional campaigns.
- Collaborating with the wider Customer team, including in-house graphic designers, digital, and shopper marketing teams.
- Supporting own label design development.
- Delivering relevant and engaging brand campaigns.
- Managing our communications plan, ensuring it is relevant and kept up to date, working with the Customer team and relevant stakeholders.
- Supporting the development and delivery of the PR strategy, writing and issuing press releases, handling proactive and reactive enquiries, and keeping our enquiry tracker up to date.
- Maintaining positive relationships with external stakeholders and across the wider Group.
- Identifying and developing strong relationships with key media and press contacts.
- Proactively driving PR output, seeking quality coverage in targeted titles, and sharing the results within the business.
- Supporting media queries and interview requests.
- Leading on copywriting compelling and informative award submission entries.
- Arranging and coordinating relevant sponsorship opportunities.
- Supporting the advancement of our awards strategy, keeping the plan up to date, and discovering new opportunities.
Candidate criteria:
- Experience in Marketing
- Experience writing press releases and managing PR
- Strong agency management skills
- Good time management, planning, and organisational skills
- Knowledge of the convenience retail sector
- Driven and self-motivated
- Confident and comfortable leading meetings and liaising with senior stakeholders
- Relevant experience in a Marketing Assistant or Executive role
- Strong written and verbal communication skills
- Proficiency with Microsoft applications, including Word, PowerPoint, and Excel
Please apply for more information
GleeMD
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