Are you a Marketing Manager with experience in creating, developing and implementing strategies that drive footfall, increase brand awareness and work to raise brand profile? This could be the role for you!
So, why Parkdean Resorts?
Well, besides the one-of-a-kind team culture and stunning locations across the UK, we can offer:
- Up to 50% off holidays with us
- 25% off holidays for friends and family
- 30% off park activities, food and drink
- Clear career progression pathways
We want to be a force for good for our parks, people, and planet. Our passion is to secure the sustainability of our business, create positive change, and leave a green footprint for future generations to enjoy.
What you will be doing...
Responsible for implementing the marketing strategy to support our retail offering including Restaurants, Show Bars, F&B Brands, Activities & Leisure, Entertainment and Shops, to drive footfall, covers, spend per head and awareness, raising the Parkdean Resorts brand profile throughout the UK to educate and inspire new and existing customers.
The role partners closely with our Retail Team, supporting the delivery of growth through integrated planning, execution and tracking of multi-channel plans and campaigns focused on accelerating the performance of key sites and new brand concepts via marketing, activations, and experiential tactics.
The focus of the role is to drive customer awareness, retention, new customer acquisition and increase audience engagement.
This role is a key element to the wider marketing strategy delivering the brand vision authentically and consistently and acts as a key connector between the marketing and retail team, working closely with retail to ensure effective creative execution and activity across all marketing touch points.
Marketing Campaigns
- Work with the retail marketing team to help develop and expand reach of national campaigns to tailor on park activity.
- Define, build and implement effective and ambitious marketing plans to drive footfall and covers within agreed timelines and budgets, tracking performance to measure success and inform future initiatives.
- Monitor and analyse key performance indicators such as sales metrics, footfall, conversion rates and customer feedback to evaluate the effectiveness of marketing initiatives and identify areas for improvement.
- Oversee the execution of marketing campaigns across various channels such as digital, print, social media and events.
- Plan and execute on park promotions, events and displays to drive foot traffic, increase sales and enhance the overall on park experience.
- Work with external design and print agencies and key internal stakeholders to project manage core menu updates and roll out of all POS to parks. This includes updating menus, proof reading and distribution of collateral within a timely manner.
- Assist in co-ordinating and supporting photo shoot opportunities to create captivating visual content for promotional campaigns.
Marketing communication
- Create marketing comms plans for on park activity and support parks to deliver their targets and overall business goals.
- Support internal departments with any marketing requests to ensure effective, on brand communications.
- Upkeep digital screens on our Willow system, supporting in quarterly and peak period audits and reviews.
- Ensure all relevant terms and conditions are displayed and updated accordingly across all channels.
- Proofing support for Complete Guides and On Park Activities times tables on an ad-hoc basis.
- Ensure that Parkdean Resources creative library reflects our retail offering and is always up to date.
- Ensure relevant App banners, socials assets and digital screen content is always up to date.
- External communication management to maintain relationships with third parties to maximise local marketing opportunities.
Relationships
- Proactively develop relationships with key stakeholders in the business working closely with Retail to ensure integrity of the brand across every execution.
- Working collaboratively and closely with the rest of the Marketing Team, Retail, Operations, Restaurant teams, Supply Chain and Finance teams to drive retail targets, guest experience and holiday sales.
- Develop strong relationships with multiple third parties (e.g. Creative agencies, media agencies, local media).
Some of the skills we're looking for:
Essential
- Strong attention to detail and proof-reading skills.
- Ability to work in a fast-paced environment managing multiple projects at any one time.
- A keen interest in F&B and retail.
- Minimum 3 years relevant experience in Marketing role with regional / local experience.
- Proven track record of managing projects that deliver significant sales & margin growth within budget and on time.
- Ability to think creatively with experience of commissioning and managing design, including feedback.
- Resourceful and used to working effectively within relatively tight budgets and timescales.
- Strong Project Management skills.
- Passion for understanding consumer behaviour.
- Exceptional interpersonal and communication skills to foster strong relationships with third parties, colleagues and stakeholders.
Desirable:
- Previous experience of working on menus.
Whatever you do, please don't filter yourself out! We are often flexible when considering an applicant's skills and experience for a role. So, don't be put off if you don't tick all the boxes.