The Senior Marketing Executive will be a dynamic, personable and enthusiastic individual. You will enjoy the freedom to express your creative side by planning, executing and evaluating a wide and varied range of digital marketing campaigns across email, web, social and more.
Key duties of the Senior Marketing Executive
- Contributing to all activities detailed within the marketing plan with a view to helping the team achieve its monthly targets around lead generation, prospect engagement and website traffic.
- Support the professional development of junior marketing team member.
- Planning, building and delivering email marketing campaigns for clients, prospects and partners.
- Managing social channels (including responsibility for running paid campaigns).
- Creating, delivering and analysing PPC and other digital advertising campaigns.
- Content creation and promotion, including both written and design projects.
- Driving the content and communications plan in accordance with team strategy.
- Updating and managing the company website, including periodic reviews of content and SEO performance.
- Producing graphics, stand designs and printed materials to support our attendance at global events.
- Ensuring our brand message is strong and consistent across all channels and marketing efforts.
- Participating in the creation of quarterly and annual marketing plans.
- Monitoring and reporting on marketing performance across digital channels.
Skills and Knowledge
- Three years' experience in a B2B marketing role
- Experience of running successful marketing campaigns.
- Demonstrable success with email campaigns.
- Working knowledge of basic HTML (or the ability to pick this up).
- Experience of managing social channels, and content delivery.
- Solid knowledge of web analytics, including paid advertising and Google Ads etc.
- Experience with CRM software and database management.
- Proficiency with Microsoft 365, including Word and PowerPoint.
- Familiar with Adobe Creative Suite (or similar), and designing for digital versus print.
- Able to produce compelling marketing copy for a variety of different formats.
- Comfortable with expressing your ideas and creative solutions that help us stand out from our competitors.
- Strong interpersonal and communication skills, collaborating between clients, the Project and Sales teams.
- A team player who is at ease working in a close-knit team and building strong professional relationships.
- Good analytical and problem-solving skills.
Salary and Benefits
- Up to £35K
- 20 days holiday rising to 25 days with service
- Birthday off as holiday
- Pension
- Wellness initiatives
- Hybrid role, 3 days office / 2 days home
- Opportunity to travel to overseas events