Director of Marketing Operations
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.??
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you??
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.?
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. ???
About you:?
The Director of Marketing Operations will be responsible for the development of a brand new Marketing Operations function, with a particular focus in your first year on marketing technology efficiencies and best in class marketing automation execution. The role involves defining and managing the marketing technology stack, optimising marketing automation processes, driving data-driven decisions, and ensuring alignment with overall business objectives. The ideal candidate will have a deep understanding of marketing tech and automation, data analysis, project management, and cross-functional collaboration, with a strong emphasis on leveraging technology to enhance marketing performance.
Day-to-day, you will:?
- Marketing Technology Management: Define, optimize, and maintain the marketing tech stack, including Marketo and analytics tools, ensuring integration with other business systems and staying updated on emerging technologies.
- Marketing Automation: Lead the design, implementation, and optimization of Marketo for lead nurturing and conversion, and execute personalized, scalable automated marketing campaigns.
- Data Analysis and Reporting: Develop and maintain dashboards and reports to provide actionable insights, conduct in-depth analysis, and ensure data integrity and regulatory compliance.
- Team Leadership and Development: Build and mentor a high-performing marketing operations team, fostering a culture of continuous improvement, innovation, and accountability.
- Cross-Functional Collaboration and Budget Management: Align marketing strategies with business objectives, facilitate cross-department collaboration, oversee the marketing operations budget, and ensure compliance with data privacy laws.?
Key Performance Indicators (KPIs):
- Efficiency and effectiveness of marketing processes and technology utilisation
- Accuracy and timeliness of marketing data and reporting
- ROI of marketing campaigns and automation efforts
- Successful implementation and adoption of marketing technologies
- Team performance and development metrics
- Budget adherence and optimization
Your skills and experiences might also include:??
- Marketing Operations Leadership: Extensive experience in a leadership role within a matrix SaaS or technology company, with a focus on marketing operations.
- Marketing Technology Expertise: Proven ability to manage marketing technology stacks and automation platforms, particularly Marketo.
- Data-Driven Decision Making: Strong experience in data analysis, reporting, and leveraging data to inform marketing strategies.
- Leadership and Collaboration: Exceptional leadership, team management, project management, and communication skills, with the ability to collaborate across departments.
- Compliance and Industry Knowledge: Deep understanding of digital marketing channels, compliance regulations, data privacy laws, and a passion for staying current with technology trends.
What are we all about??
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than?100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
Love Work. Love Life. Be You.