Marketing Officer
Leatherhead, Surrey (Please check post code KT22 before applying)
Full time 9-5pm office based. (Flexible working can be considered after probation)
Salary: £26,000 - £30,000 (DOE)
Are you a Marketing Officer who is looking for their next role? Reed Epsom are working with a fantastic client based in Leatherhead.
Key Tasks
- Responsible for planning, development and implementation of marketing activities to promote the organisation.
- Develop and support a range of on and offline marketing activities to raise funds and awareness.
- To take an innovative and proactive approach in recommending opportunities across a variety of campaigns and channels to promote the organisation to extend their reach and drive engagement to help people working in horticulture live better lives.
- To deliver a range of on and offline marketing initiatives and projects working with the wider Marketing and Fundraising team.
- To liaise with internal teams to produce effective communications and marketing collateral and ensure that our content is up to date, accurate and accessible.
- To provide timely and relevant reports to support evaluation of campaigns and marketing activity.
- To work with agencies and mailing houses to ensure high quality service and adherence to brand guidelines.
- Create marketing collateral, working with other departments to ensure that our brand and tone are consistent across all communications, that they comply with charity, GDPR and fundraising legislation and all remain up to date.
- Attend training courses on various inhouse systems, e.g. CRM systems and google analytics.
The successful candidate will:
- Have a formal qualification in marketing or similar discipline and a good understanding of marketing principles, in particular direct marketing, digital marketing and fundraising marketing.
- Experience of raising income through marketing activity (corporate and consumer fundraising).
- Have worked in the third sector, preferably with experience of promoting similar fundraising activities to those offered by the organisation.
- Skilled in producing creative and project briefs for on and offline marketing campaigns.
- Have experience of digital campaign support across SEO, social media and paid search advertising.
- Experience in producing reports to monitor outcomes.
- Have good organisational and project management skills, and an ability to prioritise work.
- Experience of website CMS, e-mail platform such as Mailchimp or HubSpot, Microsoft Office, creative design and editing software (desired).
- Enjoy working as part of a fun team and being creative and innovative.
General
- Ensure at all times the good name of the charity, in conjunction with other professionals, as appropriate.
- Participate in national marketing and fundraising initiatives as required.
Experience and Skills
- Excellent verbal and written skills
- Campaign management in the third sector
- Fundraising marketing
- Data analysis and evaluation
- Digital communications and marketing
- Print production management
- Computer literate and able to use Microsoft packages (Word, Excel, PowerPoint and Teams), creative packages, website CMS and experience of using databases.