The Business:
Working with a professional services business in Newcastle who are looking to recruit into the Marketing Team. The Copywriter will work with the departments, units and sector groups, as well as the others within the Marketing and Business Development teams, to identify and author positive, topical and engaging content about the firm, its services and its sectors, which will stand out and resonate with our target markets, raising awareness and building trust in our expertise.
This is a hybrid role within a fast-paced and growing business.
The Role:
- Proactively identify opportunities for generating content through:
o Sector groups
o Service groups
o Heads of Department
o Engagement Manager
o BD team
o Marketing team
Author content appropriate for the channel on which it will be shared, applying the firm's tone of voice in an engaging, entertaining and informative way, or collaborate on team briefs where not a written piece.
With others in the Content team, interpret and review the effectiveness of content at achieving the desired outcomes, and adapt approach as a result.
Bring forward both a creative and professional approach.
The Person:
This role requires a creative, organised and extremely articulate individual with a positive and 'can do' attitude and a high work rate:
- Excellent communication skills, verbal and in writing and interpersonal skills
- Awareness of best practice in terms of channels and messaging
- Ability to work with and influence people at all levels
- Considerable organisational skills, able to balance a wide range of priorities
- Strong problem solving and creative skills
- Can develop positive and consultative relationships (internally and externally) quickly, and gain the respect of others for their contributions
- Highly IT proficient – including Microsoft Office, and social media channels