An esteemed law firm in Canterbury is seeking a Marketing Manager to lead their marketing efforts. The role involves developing and executing marketing strategies, managing campaigns, coordinating events, and driving business development. The successful candidate will build strong relationships with clients, deliver performance reviews, and stay abreast of market conditions and competitor information.
Day-to-day of the role:
- Research and create marketing strategies and tactical action plans for clients.
- Manage and coordinate all marketing activities derived from the agreed strategies.
- Conduct market research to determine requirements for existing and future services.
- Analyse customer research, current market conditions, and competitor information.
- Develop and implement marketing plans, email campaigns, and projects aligned with organisational objectives.
- Write content including blogs and case studies for the business and clients.
- Monitor, review, and report on all marketing activity and results.
- Report on return on investment and key performance metrics.
- Present marketing topics to internal and external audiences.
Required Skills & Qualifications:
- Proven experience in marketing management, preferably within the legal or professional services sector.
- Strong understanding of customer and market dynamics and requirements.
- Ability to oversee marketing strategies and campaigns from conception to execution.
- Excellent written and verbal communication skills for content creation and presentations.
- Proficiency in market research and analysis.
- Strong project management and organisational skills.
- Ability to work collaboratively with a team and independently.
Apply now for immediate consideration!