Marketing Manager

Marketing Manager

4 Month Contract

Leeds/Wakefield

Hybrid Working

The Adecco group is part of Adecco Workforce Solutions (AWS). We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive.

We are happy to be recruiting for one of our high-profile Insurance clients. They are currently looking for a Marketing Manager to join them for a short-term contract running for the next 4 months.

Job Purpose:

This role of Marketing Manager will act as the bridge between strategy and delivery of marketing activity. This is an important role working closely with the marketing team and business teams to support the growth aspirations of the client. The Marketing Manager delivers marketing that drives engagement with customers, generates engagement and leads, and helps to deliver the companies brand vision.

Key Accountabilities:

• Collaborate with the marketing team to lead the development and delivery of marketing activities (utilising the full breadth of marketing's capabilities) that align with business objectives

• Ensure all marketing activity is grounded in a strong understanding of business goals/products/industry/customer needs and competitive opportunities.

• Ensure all marketing activity follows the processes and best practices required to deliver excellent results.

• Work with agencies, media and suppliers to the marketing team as required.

• Work with internal and external stakeholders as required to ensure that marketing plans are delivered to deadline and achieve desired results, plus frequently evaluate activity against the plan and review post completion for areas to improve.

• Understand the business goals, and work with marketing colleagues to:

• Proactively identify new marketing opportunities, as well as responding to BAU requests from the business.

• Challenging the boundaries of marketing ensuring all forms of media and channels are deployed when delivering campaigns.

• Ensuring necessary stakeholder and compliance sign off for marketing activities.

• Being creative in the approach to marketing and be willing to test/trial using new activities.

• Understand campaign KPIs and communicate clearly back to the business as required, in particular analytics.

• Keeping an eye on industry and wider marketing best practice, and the activities of competitors, to ensure we stay one step ahead.

Stakeholder Accountabilities:

• Effectively develop key relationships within the business teams and wider marketing and communications community and across the international client group.
• Demonstrate clear understanding of the business division's core customer groups and support in proposing marketing propositions which meet the goals and objectives of the division, with the ability to flex the plans as circumstances dictate.

Operational excellence:

• Apply project and campaign management tools and best practice to ensure projects are delivered effectively, efficiently and to budget.
• Always look for efficiencies in respect of how the team is working; identify issues and challenges early on and work with marketing leadership to develop tangible ways to improve performance.
• Understand the changing regulatory and legal environment around marketing activities, communicate these to the business as required and ensure risks are factored into all strategies and activities, flagging potential risks as required to senior management and putting in place all measures to suitable mitigate risk.
• Adhere to brand guidelines and become an active champion of the brand.
• Ensure necessary business and FinProms/compliance sign off is obtained in a timely fashion and in full adherence with corporate policies.
• Correct use of company systems and to the defined process, including Salesforce Marketing Cloud,
• Carry out duties following internal policies and procedures in accordance with applicable laws, rules, regulation, good governance and company shared values, in particular, putting customers at the heart of our business.

Experience:

• Financials Services, and in particular insurance sector experience, highly preferred.
• Experience of execution of marketing projects adhering to best practice marketing principles.
• Experience of delivering omni channel marketing campaigns, and hitting associated KPIs.
• Experience of managing internal and external stakeholders, ranging from the business divisions, through to studio, and third party agencies.
• Understanding of marketing within a regulated sector.

Skills/other:

• Excellent interpersonal skills and ability to communicate effectively with all levels of the company, including senior and executive management.
• Results-driven mindset.
• Exceptional project management skills.
• Acute attention to detail.
• Builds rapport easily with colleagues and gains trust.
• Excellent planning skills and ability to anticipate future outcomes and manage risks to projects.
• Ability to meet consistently high quality standards whilst managing a variety of projects and deadlines

Location:

This is a hybrid working role, with a requirement to work from either the clients Leeds or Wakefield offices at least 3 days a week.

Working hours:

Standard working hours with some flex where required.

If you feel that this is a role that would suit you then please apply today.

If you do not hear from us within 48 hours of your application, please assume that you have been unsuccessful on this occasion.

The Adecco Group are an equal opportunities company