Marketing Director
Location: B3 2TA
Salary: £80,000 - £100,000
Working hours: 37.5 hours a week
Please note that this role is fully office-based, Monday to Friday, therefore right to work in the UK is a requirement.
Reporting to Chief Executive Officer
Do you have previous experience as a Marketing Director, with the ability to lead a creative team to strict deadlines? If so, TeacherActive are looking for someone like you.
The role of a Marketing Director:
- Creating, developing and implementing TeacherActive's marketing strategy to deliver the required results across the TeacherActive, Home Classroom and My-Progression brands.
- Overseeing all areas of the marketing and creative services departments. This may include digital, direct marketing, print marketing, media marketing, social media marketing, market research and collaboration with external agencies.
- Further developing the corporate brand and being responsible for the brand guidelines in line with business strategy.
- Taking responsibility for ensuring TeacherActive complies with current marketing and copyright regulations as well as accepted professional standards, policies, procedures, and legislation.
- Leading a team to create all the visual and written content required to improve business and the brands.
- Analysing key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team.
- Formulating unique insights to understand the customer from a marketing perspective.
- Using marketing insights to contribute towards the overall business strategy.
- Managing and organising digital campaigns across the academic year.
- Ensuring constant improvement of social media engagement.
- Overseeing the development of the website as a central source of information, optimising SEO to drive traffic, engagement and conversations.
- Optimising lead generation and PPC investment.
- Constantly improving TeacherActive's marketing processes and systems to drive efficiencies.
- Ensuring high quality and regular blog content, thought leadership articles and PR is released
- Conducting regular research and analysis of competitors.
- Monitoring wider market trends to ensure all potential advertising avenues are explored.
- Undertaking analysis of all marketing initiatives, share learnings with the team and apply learnings to improve future plans, to improve customer experience and ROI.
- Providing regular updates to the Board- on timelines, deliverables, performance and market analysis
- Proactively working with third parties and external stakeholders.
- Briefing employees on current marketing goals, campaigns and other relevant information.
- Aligning the team to TeacherActive's culture.
- Recognising employee achievements and encouraging excellence in the work environment.
- Working to ensure all staff receive the best possible development.
- Evaluating team and individual performance, providing feedback and coaching as appropriate.
- Interacting with internal customers on a regular basis to ensure high levels of satisfaction and to act on feedback.
- Managing business plans and budgets, allocating funds, and defining financial objectives.
- Adhering to high ethical and professional standards.
- Reflecting on your own performance to continually improve your knowledge, skills and development.
Key skills/experience required:
- Previous experience as a marketing director.
- A proven track record of exceeding growth and targets.
- Evidence of recruiting and developing high performing teams.
- The ability to drive strong activity levels.
- Strong customer service skills.
- A high standard of written and oral communication skills.
- Outstanding organisation skills and strong attention to detail.
- Intermediate computer skills.
TeacherActive Benefits:
- 28 days annual leave plus bank holidays (increasing with length of service)
- Extra day annual leave on your birthday, plus a life admin and paid charity day
- Work from home allowance
- Private healthcare
- Company run functions that celebrate success
- Champagne Fridays
Abbie Tofield – Head Office
GB01