This is a fantastic opportunity for an experienced Digital Marketing Executive / Manager to join an established and successful company in Kettering. You will be a custodian of a global brand and help drive a growing and profitable business profile within B2C and B2B markets. This is a strategic position within a small but high performing team and as such we need an energetic driven individual to match.
BASIC SALARY: £35,000 - £40,000
BENEFITS: Bonus
LOCATION: Ketttering, Northamptonshire
COMMUTABLE LOCATIONS: Corby, Northampton, Wellingborough, Market Harborough
JOB DESCRIPTION: Digital Marketing Executive, Digital Marketing Manager - FMCG
The successful candidate will have previous generalist digital marketing experience, knowledge of the Adobe Suite or Canva, experience across digital campaigns, social media management and maintaining/managing a website using a CMS system (ideally WordPress). You will be the champion for the comprehensive performance marketing reporting tools suite, making sure all teams are working to one set of performance KPIs and inform future digital marketing strategies and campaigns to continually optimise digital marketing activity.
KEY RESPONSIBILITIES: Digital Marketing Executive, Digital Marketing Manager - FMCG
- Manage social media across the UK & EU accounts
- Build consistency and engagement on Facebook, Instagram, YouTube, X, LinkedIn, TikTok etc.
- Ensure website is always up to date with the latest product information and campaigns
- Build landing pages to support marketing campaigns
- Digital Reporting - prepare the monthly digital report using all platforms to support Senior Management
- Provide customers with the right information and incentives - a reason to shop direct within the UK and Europe
- Own the paid media / digital performance marketing media plan and optimisation framework (PPC, Display, Social, Affiliates) and agency resource management
- Track and monitor marketing performance against the business's overall goals and to support major national campaigns
- Articulate the commercial impact of all performance marketing activities and demonstrate the breadth of work across the business that is delivering a fully optimised customer journey and to maximise ROI
- Social Media Marketing - create targeted, dynamic campaigns using videography to build brand awareness and drive traffic to the website
PERSON SPECIFICATION: Digital Marketing Executive, Digital Marketing Manager - FMCG
Experience, Skills and Attributes required:
- Strong creative, writing, and editing skills, with a keen eye for detail
- Creative mindset and ability to collaborate on tasks, communicating effectively
- Analytical skills - fluent in key reporting tools specifically GA4, Adobe Analytics, META Ads Manager etc
- Well-organised, proactive, and adaptive to varying workloads and tight deadlines
- Ability to work independently and as part of a team
- Passion for staying up to date with developments in web technology and social media
- Experience of managing and/or editing website content using WordPress
- Proficient in using digital marketing tools such as Google Analytics, SEO tools, social media management platforms, and Adobe products
- Sound knowledge of all Microsoft Office packages
THE COMPANY:
We are a very successful privately owned business that prides itself in delivering world class branded products. We have created a multimillion-pound business in the UK and the US where we are the number one supplier in our sector. We are on an upward curve and achieved 25% growth in the last few years and we need a driven and ambitious Digital Marketing Executive to continue and drive even bigger growth.
The mind-set of the leadership team is very entrepreneurial, and we welcome people that are driven, focused with bags of energy too! You need to make it happen and will be rewarded for it.
INTERESTED? Please click apply. You will receive an acknowledgement of your application.
Please Note: Wallace Hind Selection have been chosen as the retained recruitment partner of our client and therefore any direct applications to our client from candidates or agencies will be forwarded on to us direct.
REF: IL17744, Wallace Hind Selection