Marketing Manager - Claims, Messaging, Loyalty - Expedia Group
Duration: 12 months
Location: London (hybrid working)
Pay: £413/day (PAYE)
As the Senior Manager, Business Marketing lead for our Editorial & Content studio, you will define the strategic plan for the team, the opportunities we prioritize, how those projects are briefed and how we measure the impact.
You are the key strategic lead that underpins all our critical editorial, content & entertainment work across brands and teams. You bring a customer-centric approach and deep-expertise to tackle the most complex business challenges/opportunities and provide that POV regularly with executive (VP+) leadership.
What you'll do:
- Build the strategy and drive forward our editorial & content initiatives including but not limited to editorial, SEO & product content strategy, media entertainment partnerships and social content approach
- Collaborate with brand integrations, brand planning, comms planning, creatives and internal teams to build the strategic foundations for initiatives, ideas and projects across editorial, content and media entertainment partnerships including but not limited to editorial brand & partnership extensions, SEO content optimization, content at scale production, in app content, content series
- Develop the business marketing briefs for all core cross-brand projects including the key objective, goals, audience, deliverables, KPIs, cross-functional needs, competitive landscape, any campaign requirements (markets, messaging, partnerships, offers, etc.)
- Establish strong relationships with cross-functional stakeholders and leadership across marketing, partnerships, SEO/SEM, product and other internal teams to deliver on our initiatives
- Understand and communicate product, brand and regional knowledge within our strategy and to our core stakeholders
- Responsible for delivery of quarterly briefs
Who you are:
- Content orientated marketer with a strong strategy acumen
- Extensive background in editorial & content and related studio models
- Brief writing master able to distill ambiguous context into clear, compelling opportunities
- Collaborative partner able to lead and influence through unstructured asks and competing priorities
- Identifies ways to maximize competitive differentiation, obtaining commitment/support of internal resources
- At least 10 years of experience - past agency experience with a focus on content creative, editorial and media entertainment is a big plus
Bachelor's degree in Business, Marketing or related discipline