Marketing Manager Possible Hybrid 3 days in Office
Key Skills: HubSpot, Online Marketing, e-shots, CRM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.
My highly successful client is a leading company in mining and energy sector in Africa dedicated to delivering innovative solutions and exceptional service to their clients. They are seeking a dynamic and experienced Marketing Manager with a strong background in HubSpot and associated technologies.
You will have extensive marketing experience HubSpot, Online Marketing, e-shots, C RM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.
The Key Responsibilities
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Strategy Development:
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Develop and execute comprehensive marketing strategies that align with company goals.
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Use HubSpot to design, implement, and optimize marketing campaigns.
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Campaign Management:
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Plan and manage multi-channel marketing campaigns across email, social media, SEO, PPC, and content marketing.
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Monitor and analyse campaign performance, adjusting strategies to achieve desired outcomes.
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Content Creation:
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Collaborate with the content team to develop engaging and relevant content for various marketing channels.
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Ensure all content is optimized for SEO and aligns with our brand voice.
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Lead Generation and Nurturing:
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Utilize HubSpot to create and manage lead generation and nurturing workflows.
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Segment audiences and tailor campaigns to specific buyer personas.
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Analytics and Reporting:
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Track and report on key performance indicators (KPIs) for all marketing activities.
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Use HubSpot analytics to measure the effectiveness of campaigns and provide actionable insights.
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Team Collaboration:
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Work closely with the sales team to ensure alignment and support lead conversion efforts.
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Coordinate with design, content, and digital teams to ensure cohesive marketing initiatives.
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Continuous Improvement:
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Stay updated on the latest marketing trends and HubSpot features.
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Continuously seek opportunities to improve marketing processes and outcomes.
Essential Skills and Requirements
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Advanced knowledge of HubSpot, including workflows, lead scoring, email marketing, and CRM integration.
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Familiarity with Google Analytics, Google Ads, and other digital marketing tools.
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Proficiency in MS Office Suite and marketing software applications.
Key Skills: HubSpot, Online Marketing, e-shots, CRM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.
Strong communication skills are a must!
This is an exciting opportunity to work for a highly dynamic, successful company that are expanding rapidly.
Marketing Manager
Key Skills: HubSpot, Online Marketing, e-shots, CRM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.