Major franchise business within hospitality that is looking to grow its engagement with its franchisees. This is a delightful role for a HEAD OF (Marketing) COMMUNICATION: FRANCHISES in which you will oversee the refinement and improvement of current messaging to franchisees in order to increase engagement and generate excitement. You will be an established " storyteller" already and will support your team to generate excitement from franchisees. The role has a strong team management element and will only suit an experienced leader with an empathetic/kind coaching style to develop & retain the team. This role is regarded as a key senior level appointment and as such you will have plenty of autonomy .
TITLE : Head of Marketing Communications: Franchisees
Team : Marketing and PR/Comms team
Sector : Restaurants and hotels franchise environment
Location : High Wycombe
Work style: Hybrid ( 3 days in the office. 2 days wfh, Flexible hours)
Salary Total comp of circa £104,500 (comprised of base salary of £76k + 25% bonus from summer, and £9500 car allowance)
Sector : Major franchise business within hospitality that is looking to grow its engagement with its franchisees. This is a delightful role in which you will oversee the refinement and improvement of current messaging to franchisees in order to increase engagement and generate excitement. You will be a " storyteller" and generate excitement from franchise -owners as well engagement and enthusiasm from your team of 6. The role has a strong management element and will only suit an experienced leader with an empathetic coaching style to develop and retain the team. This role is regarded as a key senior level part of the Management Team and as such , you will have plenty of autonomy .
Duties
Supporting the Communications & Director of Culture the role has three key elements, and you will directly manage a team of 6 within marketing and comms:
- Team Management
- Lead the department and develop /coach/mentor the team of 6
- Help the team celebrate the company and generate excitement and engagement
- Support the messaging to deliver a clear vision, mission and company objectives
- Developing and executing the annual Franchisee communications calendar
- Ensure alignment and consistency across all markets and a compelling flow of stories throughout the year.
- Driving excellence in storytelling across the team ( including presentation Decks)
- Liaising with suppliers including digital and design agencies
- Reporting
- All Board level communications: Report back to the Director and deliver the Annual Report and online Annual Business Review on time and within budget
- Developing, analysing and reporting Franchisee communications KPIs at Board level
- Engagement through Technology
- Day-to-day management of the new Franchisee engagement platform to ensure high
levels of engagement with Franchisees
REQUIREMENTS
- Previous experience within a Franchise environment
- Successful track record of working in a communications or marketing role
- Experience in managing and using digital communications tools
- Outstanding Powerpoint to create compelling decks