PPC Specialist
- New role implementing multiple PPC campaigns across social platforms
- Opportunity to join a scaling business
Job Purpose
As a PPC Specialist you will be responsible for social PPC campaigns across multiple platforms.
You'll work with data in real time, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize PPC campaigns to maximise spend and lead to conversions.
Your main focus every day will be on maintaining, launching and developing paid social campaigns that generate revenue for the business, using learnings from previous campaigns, analytics and digital trends.
While this role is focused on the above PPC channels, we are a agile team who cover all aspects of marketing activity. There will be plenty of cross over and you will be involved in planning & executing most campaign.
Principle Accountabilities
- Monitor and improve performance of PPC campaigns across Google and Microsoft, anlysing detailed trends and sharing with growth team.
- Continue to roll out cutting edge techniques such as smart bidding and dynamic ads..
- Explore new opportunities such as campaign structures, keyword targeting, landing page strategy to improve PPC performance.
- Growing new social channels (TikTok, X)
- Provide daily, weekly, monthly analysis and data as needed
- Ensure all advertising adheres to regulatory standards and requirements, in line with company policies.
Skills and Experience:
A working knowledge of Meta, Amazon, Google and Bing advertising channels and Google Analytics is essential
- An understanding of how to measure and analyse key PPC metrics
- Ability to use Google Tag Manager to track website activity and performance
- Confidence to report on findings with accuracy and make recommendations
- A good understanding of how PPC fits in to the wider area of digital marketing
- Strong analytical skills
- The ability to think creatively
- Excellent communication skills
Next Steps
Send your CV to us today!