Central Employment are working with an established and growing Digital, Creative and Brand agency in Newcastle, as they look for a highly creative and client facing Senior Content Strategist.
Senior Content Strategist profile:
As a Senior Content Strategist, you will play a pivotal role in shaping and executing content strategies that drive engagement, enhance brand presence, and achieve business objectives. You'll work closely with cross-functional teams to create and deliver compelling, cohesive content experiences across various platforms and channels.
Key responsibilities include:
- Develop comprehensive content strategies aligned with client business objectives, target audience, and brand identity.
- Work with digital marketing teams to generate creative and engaging content ideas that resonate with the target audience.
- Oversee and guide the creation of high-quality content that has a clear cohesive journey to nurture future and current customers across multiple channels including websites, paid channels, social, and email.
- Work with SEO, Paid and CRO teams to transform landing page performance and reduce drop out through the user journey.
- Brief in creation of creative assets with design team.
- Conduct audience research to understand their preferences, behaviours, and pain points.
- Use data and user feedback to gain insights into content effectiveness and audience engagement.
- Continuously monitor industry trends, competitor activities, and content best practices to inform strategy refinements.
- Build a culture of collaboration, creativity, and innovation within the content team and across the organization.
Experience:
- Bachelor's degree in Marketing, Communications, Journalism
- Experience in using Data Google Analytics GA4 to measure content performance and make decisions
- 3+ yrs in a dedicated Performance Marketing agency
- Strong understanding of digital marketing principles and SEO best practices
- Desirable experience in running CRO A/B or split tests
- Desirable experience in running paid ad campaigns
Skills/Qualities
- Excellent written and verbal communication
- High attention to detail
- Analytically minded
- Loves to work in a team
- A creative thinker
- Client facing