We're seeking a results-driven Digital Marketing Manager to lead our marketing department in the financial services sector. The successful candidate will be responsible for the planning, implementation, and optimisation of all digital marketing strategies.
Client Details
Our client is a prominent player in the financial services sector, boasting a large network of clients and employees. With a team size exceeding 10,000 across the globe, this organisation operates out of a central hub located in Birmingham.
Description
- Lead and execute all digital marketing strategies including SEO, SEM, email, social media and display advertising campaigns.
- Plan and execute all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimise spend and performance based on the insights.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimise user experience.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Brainstorm new and creative growth strategies through digital marketing.
Profile
A successful Digital Marketing Manager should have:
- A degree in Marketing or a related field.
- Experience in optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimising Google Adwords campaigns.
- Website design and creation experience
- Proven track-record of PPC and SEO experience
- Strong analytical skills and data-driven thinking.
Job Offer
- A competitive salary in the range of £50,000 - £65,000 per annum.
- A generous holiday leave policy.
- An engaging company culture that promotes teamwork and innovation.
- Employee perks including training opportunities and wellness programmes.
We encourage all suitable candidates to apply for this exciting opportunity to contribute to a leading financial services company in Birmingham City Centre.