Are you an exceptional, dynamic professional with a passion for driving brand awareness and consideration? We're seeking an Advertising and Sponsorships Campaign Manager to join our client within the IT services industry. In this role, you'll play a crucial part in executing cross-channel media campaigns across EMEA, collaborating with internal teams, agencies, and partners.
Responsibilities:
- Campaign Execution: Support complex, cross-channel media campaigns that align with business goals and KPIs.
- Collaboration: Work closely with creative, content, digital, sales, and operations teams, both internally and externally.
- Brand Awareness Campaigns: Manage campaign setup, including tracking IDs, user journeys, creative, audience mapping, and proper tagging based on specific KPIs and measurement frameworks.
- Ad Operations: Partner with internal and external teams to ensure flawless campaign launches across programmatic, direct, social, and strategic media partners.
- Custom Content Management: Oversee project management for custom content with key media partners and agencies, from kick-off to post-campaign reporting.
- Process Refinement: Contribute to cross-functional process development and refinement, ensuring project timelines are met.
- Budget Management: Collaborate with the Global Brand Media & Sponsorships team to manage the annual budget, maintain channel forecasts, and proactively handle deadlines and reporting requirements.
Qualifications:
- Proven ability in managing cross-channel media programs to increase awareness of tech brands.
- 5-6+ years of relevant experience, with a focus on B2B brand media strategy and planning, including executing channel programs in display, social, programmatic, and digital.
- Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization
- Experience managing large +1M budgets, from planning, forecasting, pacing and actualization
- Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to bring in new ideas and best practices
- Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.
- Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs
- Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor
- Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas
- A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics
If you're ready to make an impact and drive our brand forward, we'd love to hear from you! Apply now.