Head of Digital Marketing
Permanent
Isle of Wight - (flexible hybrid working)
Are you a digital marketing expert with a passion for innovation and driving results? Our client, a leading charity, is seeking a talented Head of Digital Marketing to join their team based in the Isle of Wight. In this role, you will have the exciting opportunity to transform the organisation's marketing strategy, increase brand awareness, and position them as the market leader in maritime training. If you are a dynamic leader with a strategic mindset and a flair for digital technologies, then this could be the perfect role for you.
Responsibilities:
- Develop and deliver insight-driven, innovative multi-channel campaigns to support marketing strategies.
- Lead performance marketing across social and digital channels, maximising budget effectiveness to drive sales.
- Create and execute a comprehensive content strategy to support marketing objectives.
- Drive website and social media development to optimise conversion rates and support campaign delivery.
- Utilise CRM systems to deliver personalised engagement journeys and drive sales.
- Integrate marketing and sales processes to deliver lead conversion initiatives.
- Conduct regular competitor and market analysis to inform pricing and campaign strategies.
- Provide leadership and line management to a team of marketing professionals.
- Manage campaign budgets and support the development and delivery of marketing events.
- Promote a culture of diversity, equality, and health & safety within the organisation.
Requirements:
- Bachelor's degree or equivalent in a related field.
- Proven experience in leading innovative multichannel marketing campaigns, utilising digital technologies.
- Strong background in performance marketing and managing marketing budgets.
- Proficient in CRM systems, website development, and social media strategy.
- Excellent leadership, communication, and organisational skills.
- Ability to analyse marketing data and draw meaningful insights.
- Experience in managing and reporting on campaign budgets.
- A creative thinker with exceptional attention to detail.
Join our client's dynamic team and make a difference in their industry. Apply now and become a part of their exciting journey!
LHH is an employment consultancy that believes in talent, not labels. It is important to us that we run inclusive recruitment processes to support candidates of all abilities and encourage applicants of all backgrounds and perspectives to apply. LHH is committed to building an inclusive, supportive environment to enable candidates to explore the next steps in their careers. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.