Company Overview:
Join a leading UK organisation specialising in marketing solutions for accountants and bookkeepers, with a strong focus on driving customer growth and retention.
Role: Lifecycle Marketing Manager - Accountants (Contractor Position)
Location: London
Responsibilities:
- Develop and implement strategies to drive growth among existing customers, using insights to meet business objectives.
- Design and execute account-based marketing plans targeting both large firms and small practices/bookkeepers.
- Lead marketing campaigns that highlight the product's value, including educational initiatives, product launches, promotions, and advocacy activities.
- Oversee the Proadvisor Programme initiatives.
- Manage the creation and delivery of marketing assets from concept to execution, collaborating with internal teams and external agencies.
- Draft and oversee lifecycle communications, track performance, and apply insights to refine future strategies.
- Organise and manage webinars, including recruitment, lead management, and tracking key metrics such as attendance and feedback.
- Conduct customer interviews and competitor analysis, sharing insights across teams.
- Work with various marketing functions (e.g., events, PR, product marketing) to ensure a compelling communications calendar.
- Collaborate with social and sales teams to create customer case studies.
Key Skills:
- Proven experience in lifecycle marketing and account-based marketing in a B2B setting.
- Proficiency across multiple marketing channels and formats, including email, webinars, video, case studies, social media, and events.
- Strong content creation skills and experience managing marketing communications.
- Expertise in CRM systems (Salesforce preferred) and marketing automation tools (Eloqua, HubSpot, Pardot, Marketo).
- Experience managing webinars using platforms like GoToWebinar.
- Effective in cross-functional collaboration.
In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.