PPC Specialist
- Bury/Hybrid
- £28-40k
Our client is a leading distributor of fuels, lubricants and environmental services across the UK. They have a digital team of 11 and are on the lookout for 2 new PPC Specialists. You'll be a key player in shaping and executing digital strategies across a broad range of accounts and sectors.
This role is an exciting offering with the chance to manage multiple PPC accounts, providing an agency feel, whilst being in-house.
Responsibilities of the PPC Specialist:
- Plan, create, and manage PPC campaigns across Google Ads and Microsoft Ads
- Identify and analyse high-performing keywords to optimise campaigns and align with business objectives.
- Create compelling ad copy and design effective landing pages to enhance user engagement and conversion rates.
- Track key metrics such as CTR, CPC, CPA, and conversion rates to assess campaign effectiveness and make data-driven adjustments
- Allocate and manage budgets across campaigns to ensure efficient spending and maximum ROI.
- Conduct A/B tests on ad creatives, bidding strategies, and landing pages to continually improve campaign outcomes.
- Regularly assess competitor PPC strategies to identify trends, opportunities, and areas for improvement.
- Provide regular performance reports and insights to the senior PPC team, highlighting key trends and actionable recommendations.
- Work closely with the broader marketing team to ensure PPC efforts align with overall marketing strategies and goals.
- Keep up with the latest PPC trends, tools, and best practices to maintain a competitive edge in the market.
What you'll need to be successful in the role:
- 1-2 years of PPC experience either agency or in-house.
- Experience in Google Ads, Microsoft Ads, and Google Analytics.
Desirable
- Understanding of Excel and/or Google Sheets and Tag Manager.
- Understanding of tools, such as Hotjar, Microsoft Clarity or Lucky Orange.
- Experience with Lead Gen & E-Commerce accounts.
Agency benefits:
- Competitive salary
- Hybrid working (3 office days of your choice).
- 25 days plus bank holidays
- Free Parking
- Career development and training
If you're interested in this role, please click 'apply' or get in touch with Liv Grant @ KRG.