Digital Communications Specialist
Salary: £41,999 pending 2024/25 pay award
Position: Permanent, Full Time, 37 Hours per week
Location: Birmingham/ Hybrid
We are brave, we are ambitious, we are honest, and we are Citizen!
Are you passionate about the use of digital platforms and the powerful messages they convey?
Citizen is on the hunt for the right person to help us achieve our goals of strengthening the Citizen brand by improving customer relationships and allowing the power of digital communication to help drive our messages across social media and the various digital platforms. It's an exciting time to be part of our newly reformed Communications team and to leave your mark upon our customers and colleagues.
In housing you can make a real difference, the role of Digital Communications Specialist will involve:
- Working with colleagues across the business to ensure our employer brand is appropriately demonstrated on the relevant channels, and that we tell the story of our culture effectively.
- Reporting on outcomes and not just ‘reach' with effective and credible digital analysis, across all channels and campaigns, adjusting strategy where necessary to achieve maximum impact
- Leading the effective use of digital channels across the organisation and act as the go to person for social media performance and channel strategy for day-to-day and campaigns, based on key business goals, competitor research, key messaging and audience identification
- Creating and curating content, including copy, images and multi-media (video, podcasts, animation) across paid, earned owned and shared media
- Building sustainable online communities for a range of audiences, coaching and supporting colleagues throughout the business to act as ambassadors online
- Developing and implementing a calendar of content that's consistent with our brand
- Working with external developers to build upon on existing or new platforms
As a Digital Communications Specialist we need you to have:
- Experience of producing digital organic marketing for website, email, social media, paid social and SEO (Search Engine Optimisation)
- In-depth knowledge of mainstream social media channels – including how they work and what makes them tick to get the right engagement for our objectives
- Knowledge of website analytics tools (e.g., Google Analytics etc) optimising Google Adwords campaigns
- Knowledge of HTML, CSS, JavaScript (and any other applicable coding tools)
- Experience of developing social media strategies to support brands and campaigns
- Solid professional experience working in a social media or digital communications focussed role
We would be really excited if you have:
- Educated to degree level or similar qualification in a relevant field
- Previous experience in the Housing sector
Our people are everything and we offer:
We will be an employer of choice and invest in our people
To deliver the best services for our customers we need employees who are passionate, committed and engaged. We will create a culture where every individual feels comfortable and confident to be themselves and the wellbeing of our employees is a priority. We will work together as one team and embrace our Citizen values.
We will attract and retain the best and brightest professionals, support them to achieve their potential, and reward and recognise them for the fantastic work they do.
Competitive terms and conditions
- Annual leave starts at 25 days per yearplus bank holidays
- Annual leave purchase scheme – option to buy up to an additional 5 days per year
- Enhanced family leave (maternity, paternity and adoption)
- Organisational Sick Pay
- Generous Pension Scheme – The option to contribute 4%, 6% or up to 10% which Citizen will match
- Life cover of three times your annual salary if you join the pension scheme
Health and Wellbeing
- We provide IT and Home Office equipment to support hybrid working
- Occupational Health
- EAP – a 24/7 telephone counselling service providing free, confidential advice.
- Cashback scheme – cashback on optical, dental, prescriptions and a range of other medical costs meaning the costs are covered for employees. The scheme also offers GP Access, digital Physiotherapy app, retail vouchers and discounts, discounted gym memberships and more!
- Access to Citizen's Wellbeing initiatives and Wellbeing platform
Learning and Development
- Extensive learning and development opportunities.
- Opportunity to study for a professional qualification
- Opportunity to join the Staff Consultative Forum and EDI Forum
Here at Citizen, our purpose is to provide homes that are a foundation for life.
With over fifty years of experience, we have grown to be one of the UK's most trusted social housing providers , Citizen owns and manages 30,000 homes for diverse communities across the West Midlands, from urban tower blocks to rural villages and towns.
There are some fundamental challenges people in our communities' face, and we want to be an organisation which can help them deal with these. So, we are working to solve some of the most pressing issues around housing and homelessness.
We adopt a proactive approach to safeguarding to ensure everyone accessing our services can do so without fear of harm, abuse or neglect.
We adopt a proactive approach to safeguarding to ensure everyone accessing our services can do so without fear of harm, abuse or neglect. As part of our recruitment process, we carry out robust safeguarding checks.
Further information on our selection process and Equality and Diversity commitment can be found at www.citizenhousing.org.uk
Closing date: 13th September
Please note we will be reviewing applications throughout the campaign and may invite candidates to interview at any time. We reserve the right to close this role earlier than the published closing date should a suitable candidate be identified.