Staff Partners Business are working with a fantastic, Harlow based client who are looking for an Email Content Marketing Writer. Our client are seeking an individual with experience in writing for a family audience, knowledge of the arts and crafts industry, and the ability to present our craft products to a global audience in an engaging manner.
Responsibilities:
- Develop and monitor various email marketing campaigns for the UK and international markets
- Conduct thorough research on industry-related topics to produce original content
- Craft captivating headlines and body copy to entice our target audience
- Identify customer needs and suggest new content to fill gaps in our current material
- Create content for blogs, articles, newsletters, and the company website
- Organize, modify, and update existing content
- Proofread content for errors and inconsistencies
- Ensure the copy aligns with our in-house style guide and meets the company's requirements
- Collaborate with colleagues to generate fresh, creative content ideas with our audience in mind
- Coordinate with the graphic team to ensure a user-friendly experience
- Manage a demanding workload while meeting deadlines
- Analyze data and analytics to enhance reader engagement and retention
- Any other related tasks
Experience:
- Bachelor's degree in journalism, English, or a related field
- 3+ years of experience in writing for a B2C audience
- Exceptional command of the English language
- Proven track record of content writing for email campaigns
- Portfolio of published articles
- Familiarity with writing copy for SEO purposes; experience using Semrush is preferred - Proficiency in all Microsoft Office applications
- Ability to manage multiple projects simultaneously
- Strong organizational and detail-oriented skills
- Capability to work effectively in a fast-paced environment
- Good communication and interpersonal skills
Ideally, experience in the arts and crafts industry and/or a personal interest in the subject would be advantageous.
For this role, there is also an option for remote work one day per week after a probationary period.