CRM Manager, In-life Marketing
Location - Hybrid based, 2 days in office (Milton Keynes)
Salary: £50,000 to £60,000 plus benefits
You'll be joining a company who provides the UK consumer with buy-now, pay-later options for millions of products across hundreds of retailers.
They're in the process of scaling up operations, adding a number of new people to their marketing function, of which this is one.
You will be responsible for overseeing the creation and execution of both CRM strategy and CRM operations for in-life marketing activities designed to drive customer engagement and retention efforts for the business.
The main platform is Hubspot, with campaigns delivered both via email, online and via app push notifications.
You won't be responsible for operational messaging, that side of things is handled by another part of the business. You role will be principally focused on marketing messaging, cross, upsell, retaining customer and driving engagement measures through effective in-life marketing messaging.
The plan is to have this all built and delivered in-house, with you being one of the first appointment in the creation of a new CRM capability for the business, which is set to scale as the business does over 2025/26.
You'll be responsible for devising the content calendar for campaigns. Leveraging market insights, trends and research to inform content strategy for CRM.
Alongside this is then the build and execution side of CRM campaigns utilising the Hubspot platform and building for automation.
ABOUT THE COMPANY
They're a financial services specialist, dedicated to buy-now, pay-later services with an international footprint of millions of customers and tens of thousands of retailers.
They're technically a fintech business, enabling quick access to funds for consumers, and a convenient way to pay for good and services through their platform, breaking down big payments into more bite size arrangements.
EXPERIENCE NECESSARY
- A background in CRM, ideally with a mix of CRM strategy and planning, coupled with CRM Ops
- Have experience working in a regulated industry such as financial services, so are familiar with the regulatory aspects of marketing comms and treating customers fairly
- Knowledge of a marketing automation platform, ideally Hubspot if possible
- Have knowledge of digital analytics tools, such as GA4
- Good understanding of test and learn, optimisation techniques and copy testing for marketing CRM
- Good copy creation skills
Want to Apply? Here's how:
You can share your Linkedin profile or email me a CV – it doesn't have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican