Our client are a fast growth business.
They are now looking for a talented Senior Paid Media executive to take up a key role within their team; who has a love for all things Paid, and a drive to work with clients to help them achieve their business goals.
From PPC to Social, the ideal candidate will have experience across a range of Paid Media channels - and be well-versed in how to utilise different strategies successfully to drive positive performance against client KPIs. This role would suit a Paid Media professional with at least a couple of years' experience, who is looking to gain more ownership of accounts, and work across a variety of industries, channels and platforms.
RESPONSIBILITIES
- Directly managing a selection of client accounts across Search, Shopping, Display, and Social channels.
- Creating personalised account project plans, budget recommendations and reports to drive value to the account.
- Work closely with clients, to ensure the account actions, strategy and recommendations are matching the core focus for their business.
- Monitoring performance within client accounts and providing analysis and investigation.
- Ensuring correct tracking and attribution is in place for Paid Media activity - and taking responsibility for adding this where required.
- Attending weekly calls and updating clients on progress, performance and ongoing account activity.
- Closely managing and monitoring media budgets across the client base and conducting month-end reconciliation and administration.
- Taking an active role in your own personal development - identifying knowledge gaps and supporting skill diffusion within the team.
- Acting as a role model and champion for the Paid Media team both internally and externally - continually suggesting new ideas and improvements to enhance product and benefit client performance.
- Representing the team within strategy review processes; sharing performance information, opportunities, and working with other channel teams to ensure alignment.
REQUIREMENTS
- At least 2 years' experience managing Paid Media campaigns - either in an agency or in-house.
- Has proven experience of owning account optimisations, reports and performance.
- Excellent communication skills, with the ability to clearly explain complex situations in a carrying degree of detail for different audiences.
- Up-to-data Google Ads certifications.
- Experienced in using all major ad platforms - as well as Google Analytics, Google Data Studio and Supermetrics.
- Comfortable working across Search, Display and Social channels — with a solid grasp of how to utilise each to reach and acquire customers at different journey touchpoints.
- A clear understanding of digital marketing practices across B2C and B2B business models, and how they differ.
- An analytical thinker who is highly organised, with excellent communication skills and attention to detail.
- Advanced Microsoft Excel skills - comfortable using a range of formulas (you know your VLOOKUPs from your SUMIFs).
- A 'can-do' attitude and ambition to continually step outside your comfort zone, trialing new ideas and ways of working.
Excellent package on offer