Marketing Manager
- £45,000 to £48,500 per annum inc excellent Bens & private health
- Location: Sutton Coldfield - Office-based
- Working Hours: Monday to Friday
Our client is seeking a passionate, creative, and experienced Marketing Manager.
The ideal candidate will be a creative thinker with a passion for hospitality and a track record of driving successful marketing campaigns. You will be responsible for developing and executing innovative marketing strategies to increase brand awareness, and drive revenue growth.
Key Responsibilities:
- Develop and implement comprehensive marketing plans for each property, aligning with overall business objectives and target market segments.
- Enhance brand visibility and loyalty through targeted marketing initiatives.
- Lead and mentor a marketing team, including a full-time marketing executive and a part-time marketing assistant.
- Plan and manage campaigns and events.
- Supervise content creation across various channels: social media, email, website, digital and offline advertising, and print materials.
- Manage website development to optimize customer journey
- Direct digital marketing efforts, including SEO and paid advertising.
- Oversee the marketing budget and measure ROI of major campaigns.
- Administer the email marketing system for effective guest communication.
- Maintain brand consistency and guest-friendly print materials throughout the company.
Requirements
- Previous experience in a senior marketing role, preferably within the hospitality sector.Academic background in marketing.
- Proven success in developing and implementing marketing strategies.
- Strong leadership abilities to inspire and guide a team.
- proficiency in digital marketing tools and platforms, including social media management, email marketing software, and website analytics.
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
- Creative thinker with a passion for innovation and a customer-centric mindset.
- Ability to multitask and prioritize in a fast-paced environment, while maintaining attention to detail and meeting deadlines.
- Experience managing budgets and resources effectively to achieve marketing goals.
- Positive attitude, strong work ethic, and a collaborative mindset.