Performance Marketing Specialist
Salary up to £36k plus 10% bonus
North Yorkshire – 2 days in office (office accessible only by car)
Are you a dynamic and driven Paid Performance marketing professional ready to take the next step in your career? Forward Role are proud to partner with an award-winning Retail business as they look to hire a brand new Performance Marketing Specialist to join their growing Digital team of 10!
The Role:
As their internal Performance Marketing Specialist, you will play a pivotal role in planning and measuring digital performance media to ensure a continuous & optimal return on investment. Your strategic insights and expertise will be crucial in driving the brand's digital presence and achieving business objectives, activating and optimising paid search (search, Shopping & Pmax), paid social and affiliates. This is a truly broad, full-mix acquisition role, perfect for a Paid Media / PPC Executive who may be desperate to pick up more channel responsibility!
Key Responsibilities:
Develop Comprehensive Media Plans: Utilise digital performance media channels to create full-funnel media plans that align with brand objectives.
Maximise Sales Return: Manage media plans to maximize sales return and profit against A&P investment.
Measure and Optimise: Track, report, and optimize A&P effectiveness and ROI.
Awareness and Traffic: Build digital media plans (YouTube, Display, Programmatic, Affiliates) to raise brand awareness and expand our target audience.
Drive Purchases: Develop strategies (Paid Media & Affiliates) to drive traffic to sales channels and convert visits into purchases.
Retarget and Convert: Execute digital media plans to retarget engaged shoppers and convert them into customers.
Promotional Campaigns: Maximise the impact of promotional messages across our channels.
Your skills & background:
Experience: A minimum of 2 years Paid Media / PPC experience, ideally in an eCommerce setting but all industries considered.
Expertise: Strong background in digital media marketing with a successful track record.
Resilience: Strong personal tenacity and resilience to achieve set goals.
What you will get in return for your skills & experience:
- Location: Thirsk, North Yorkshire (Hybrid / Flex Working)
- Salary: Competitive
- Bonus: 10% discretionary company bonus scheme
- Pension: Employee contributions 3% / Employer contribution 8% (salary sacrifice company pension scheme)
- Holidays: 25 days + Bank Holidays
- Private Healthcare: Individual cover with a two-year waiting period for pre-existing conditions
- Medicash Plan
- Enhanced Leave: Maternity/paternity leave
- Other Benefits: Free parking, tasty treats, free electric car charging, bring your dog to work, discounted products, and free hot drinks.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.