We are looking for a Venue Sales Coordinator to play a lead role in selling the venue. Reporting to the Venue Sales Manager, you will be converting enquires into sales, upselling events and liaising with clients, post-event, and maximise opportunities for future business.
Acting as an ambassador for the venue ensuring that a positive brand image is strengthened and maintained in all interactions with clients.
KEY OBJECTIVES
- To deal with incoming enquiries and respond, via telephone and email, within a specified time frame
- To efficiently organise diaries and trace all enquiries within a certain period, including the qualifying of leads and progressing all enquiries with a robust trace system
- Maximise efficient use of venue inventory, pricing accordingly in line with dynamic pricing structures
- Departmental target and budget delivery
- To have a strong and balanced sales approach with a proactive and productive nature, offering a significant contribution to the sales strategy
- An aptitude for influencing and persuading others
- Strong negotiation skills with the ability to trace enquiries and prospective sales and conclude positively
- Ensure venue USPs are communicated with, to all incoming enquiries to better the conversion rates
- With the Operations team, conduct site visits to sell the stadium and secure business
- Prepare contracts for venue hire
- Updating the booking system and diaries with all provisional and confirmed events
- Follow up with all clients to ensure feedback is received and to ensure a high level of repeat business
KEY RESPONSIBILITIES (KPIs)
- Contribute to £3m revenue target each year by:
- Convert 30% of all inbound enquiries
- Deliver £750k inbound revenue
- BDRC Mystery Shop - 100% for email enquiry, 85% for telephone enquiry
- 5 x outbound telephone calls to customers per day
- 68% GP for food and Beverage
- 40% New business YOY
Essential Skills
- A creative approach
- Adaptability - including the ability to change approach when situations change
- Flexibility - including willingness to do longer hours on some days
- Strong and proven sales background
- Ability to demonstrate historical sale success and conversions
- Strong communication skills
- Excellent interpersonal skills
- Organised
Who are we?
Ashton Gate Stadium is a unique sports and entertainment business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown's sporting group of companies which includes Bristol Sport, Bristol City, Bristol Bears, Bristol Flyers Basketball and each of their respective community charities.
Why Choose Us
Hours: 37.5 per week, Monday to Friday
Equal Opportunities
We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.
Safeguarding
Ashton Gate Ltd is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment.