This is an excellent opportunity for a Senior Digital Marketing Executive or Junior Digital Marketing Manager to innovate in a dynamic space. You will develop and execute marketing strategies, manage the clients owned and earned channels, and drive email/CRM execution in the UK and US, head up a lean marketing team to achieve scalable growth and high ROI.
Client Details
This client is a private platform where brands and influencers connect for mutually beneficial partnerships, emphasising collaboration over commercial terms. With values rooted in authenticity and integrity, the client is committed to building a world-class team, fostering an comprehensive workplace that values diversity and promotes growth for everyone.
Description
- head up a lean marketing team, establishing best practices and scaling core marketing capabilities.
- Develop and implement content marketing plans for scalable growth.
- Oversee social media strategy and execution.
- Identify key segments for impactful efforts and cooperate with the team to measure channel activations.
- Design and conduct A/B tests with the sales, CS, and marketing teams to optimise user journey messaging.
- Manage the creation of sales and customer success content, including decks, online resources, emails, and sales nurture journeys.
- Play a crucial role in expanding into the USA by setting priority channels and budget requirements.
- Oversee relationships with key external agency partners.
- Quickly analyse and adjust campaigns based on performance trends.
Profile
A successful Digital Marketing Manager should have:
- Educated in a related field or has 3+ years of relevant experience.
- Proficient with Salesforce Marketing Cloud.
- Proven success in a Growth Marketing role.
- Adopts a test, learn, and refine mindset with an omnichannel approach.
- Possesses an entrepreneurial mindset and cross-functional experience.
- Passionate about Growth Marketing, with practical experience and theoretical knowledge.
- Driven, logical, and results-oriented.
- Experienced with WordPress.
- Deep understanding of Google Analytics, Salesforce, and Salesforce Marketing Cloud.
- Knowledge of HTML and SQL is a plus, but not essential.
- Experience in influencer marketing is a bonus.
- Enthusiastic about marketing and advertising.
Job Offer
- Hybrid Working Environment: Enjoy the flexibility of a remote setup with team gatherings once or twice a week and company-wide meetings once a month.
- Innovative Company: Work with a cutting-edge, SaaS-based MediaTech platform client blending the best of Tinder and LinkedIn, facilitating impactful brand-influencer collaborations.
- Meaningful Mission: Contribute to the mission of authentically connecting brands with influencers to create mutually beneficial experiences through 'Real Influence.'
- Growth Opportunities: Join at an exciting stage of UK and US expansion, with significant potential for career progression as the company achieves its growth milestones.
- Leadership and Strategy: Lead a lean marketing team, define best practices, and scale marketing capabilities while being a key stakeholder in US market development.
- Diverse Responsibilities: Develop content marketing plans, oversee social media strategy, manage CRM execution, and collaborate on A/B testing and campaign analysis.
- Dynamic Team and Inclusive Culture: Be part of a passionate and diverse team that values authenticity, integrity, and creating a rewarding workplace for everyone.
- Competitive Compensation: Benefit from a competitive day rate of £200/250, offering a strong incentive for a contract position.