We're looking for an experienced and motivated Web Analyst to join our growing Marketing team. Working cross-functionally, you will be responsible for effectively communicating and presenting data in simple terms, to facilitate easy collaboration with multiple stakeholders at different levels.
What does the job involve?
- Being the SME on Google Analytics, GA4, GTM and Google Data Studio tools
- Production of monthly and ad-hoc user website behaviour reports and analysis with relevant insights.
- Presenting data insights in such a way that these can be used for business and product decision making, providing data-informed recommendations.
- Managing the process to improve user insight across different channels and segments, and measuring success.
- Confirming KPIs and metrics that report strategy performance and support business objectives.
- Working closely with digital stakeholders to understand their analysis and insight requirements, continually evolving the offering.
- Working with agency partners, IT and data teams to enhance reporting and performance measurement; conducting detailed analysis when required.
- Debugging, prioritising and escalating analytics defects to ensure they capture and track the right data, in the right place, and at the right time.
- Driving and championing the use of digital data and the importance of online measurement and performance optimisation within the Marketing Team and wider business, including assisting in workshops and presentations.
- Managing, segmenting and mining data extracted from third party tools to support CRM and email campaigns based on behaviour and user trends.
About you:
- Proven commercial experience with Google Analytics especially GTM, GA4 and Google Data Studio (minimum of 3 years).
- Previous experience working with cross-functional teams and an understanding of the data intricacies this requires.
- Be an Excel super user, you should be comfortable to the point you can upskill your colleagues if required.
- Knowledge of A/B testing processes, in particular their uses within user funnels.
- Understanding of common web and marketing analytics best practices.
- Knowledge of social media platforms and integration.
- Analytical and problem-solving skills.
- High attention to detail.
- Knowledge of mobile app analytics advantageous.
About us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 528,000 customers using our award-winning platform propositions to manage assets totalling more than £83.7 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.
Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.
Headquartered in Manchester with offices in central London and Bristol, we now have over 1,400 employees and have been named one of the UK's 'Best 100 Companies to Work For' for six consecutive years.
Our perks and benefits:
- Starting holiday entitlement of 25 days, increasing up to 31 days with length of service
- Holiday buy and sell scheme
- A choice of pension schemes with matched contributions up to 6%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) Scheme
- Health Cash Plan - provided by Medicash
- Discounted private healthcare scheme and dental plan
- Free gym membership, with an on-site gym providing a wide range of free classes
- Employee Assistance Programme
- Bike loan scheme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Discounted nursery fees at Kids Planet on Exchange Quay
- Loans for travel season tickets
- Death in service scheme
- Paid time off for volunteer work
- Charitable giving opportunities through salary sacrifice
- Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
- Parking at Exchange Quay
- Personal development programmes built around you and your career goals, including access to personal skills workshops
- Ongoing technical training
- Professional qualification support
- Talent management programmes
- Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
- Monthly leadership breakfasts and lunches
- Casual dress code
- Access to a range of benefits from our sponsorship deals
Hybrid working:
At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you'll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.
We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.