Senior Marketing Manager

Marketing Manager - (FULL TIME CONTRACT - 6 MONTHS) Reporting into the CEO Salary £65K

The Brand:

Facegym is the first of its kind and a unique facial fitness experience, and is in the confidence-boosting business. Think of us as a complete gym workout for your face. We combine powerful kneading movements with our high-performance skincare, innovative tools and cutting-edge technology to tone and tighten the 40+ forgotten muscles of the face - in our studios, on facegym.com and our digital studio and third-party retailers, and at home. We are based in central London, working across the UK & USA!

Who We're Looking For:

What You'll Do:

• Execution of Marketing Strategy:

• Drive recommendations and own the execution of the existing marketing strategies to enhance brand presence.

• Budget & Calendar Management:

• Define and oversee the marketing and promotional calendar, ensuring all activities are planned accurately and executed on time.

• Agency & Freelancer Management:

• Manage relationships and projects with outsourced marketing agencies, focusing on paid advertising strategies to enhance brand visibility and reach.

• Oversee the agency managing our eCommerce operations in the US and UK, ensuring seamless platform integration, brand consistency, and optimization of online sales performance.

• Content & Assets Creation:

• Oversee content creation across all social platforms, ensuring alignment with brand messaging.

• Brief all content to freelancers and monitor their progress through reports, ensuring high-quality deliverables.

• Provide top-line creative direction and oversee the execution of brand shoots, ensuring alignment with brand aesthetics.

• Manage end-to-end delivery of marketing assets, coordinating with freelancers and internal operations teams to ensure timely and effective output to our Studios in both the US & the UK.

• Email Marketing:

• Manage email marketing strategies, including the development of flows and campaigns to engage with different segments of the audience effectively.

• Event Organization:

• Organize brand and product-related events to boost engagement and enhance brand visibility.

• Public Relations:

• Liaise with PR agencies in the US and UK to coordinate public relations strategies and enhance the brand's public image.

• Define and ensure execution of the digital influencer strategy by managing the Social Media & Influencer Community Coordinator, fostering relationships with influencers to amplify brand reach.

About You:

• You excel at orchestrating complex projects involving multiple stakeholders, seamlessly integrating efforts between internal teams and external agencies to deliver cohesive and successful outcomes.
• You possess strong strategic and analytical skills, capable of driving brand growth through innovative strategies.
• You are adept at managing multiple projects simultaneously, with a keen eye for detail and an ability to meet tight deadlines.
• You have experience managing budgets, marketing calendars, and coordinating with various external agencies.
• You're a dynamic team player who is also effective at working independently.
• You have excellent communication skills and are comfortable liaising with teams across different geographical locations.
• Experience in the beauty, health, or wellness industries is a plus.
• You are a visual storyteller with strong experience bringing content to life. You understand how content is created and optimized for each output, while adhering to internal strategies and best practices.
• You have an eye for design and aesthetics

Requirements:

• You have a proven track record of 5-7 years in brand management or a closely related field.
• Extreme attention to detail
• Excellent oral and written communication and interpersonal skills
• Ability to manage multiple projects and deadlines successfully
• Proficiency in all social platforms (TikTok, Instagram, YouTube, Pinterest, etc) and understand how to create content for each
• Canva, Figma & Klaviyo experience a plus
• Experience working in smaller, high-growth beauty companies is a plus
• Ability to spend at least 1 day per week in one or more of our studio locations
• Must be legally authorized to work in the UK or US

Our Benefits

• Allowance of complimentary workouts and products
• Great discounts on additional FaceGym workouts and products
• Enhanced pension and bonus structure
• 25 days holiday, exclusive of Bank Holidays
• Additional holiday days at Christmas and birthdays
• Hybrid, flexible working with core hours between 10am and 4pm
• Confidential 24-hour Employee Assistance Programme

Our Culture:

At FaceGym we work hard to ensure we promote a working culture that is positive, inspirational and truly inclusive; our teams are as diverse as our customers, and it's this diversity that drives our success. We believe that people perform better when they can be themselves, in a healthy and supportive team environment.

Only those eligible to work in the UK or have a valid UK work permit/ visa will be considered for the above position.

Thank you for showing an interest in FaceGym - we know there is a lot of choice out there. We aim to respond to everyone who has shown interest in the role, however due to a high number of applications, if you do not hear from us within 10 working days, unfortunately your application has been unsuccessful.