Marketing Executive
Permanent
Newbury/Portsmouth/London - hybrid working with occasional travel to office
>£30,000
My client is a technology business with offices all over the UK. They are looking for a Marketing Executive to join their Field Marketing function, focusing on Enterprise and Public Sector clients.
Responsibilities include:
- Responsibility for activity in the full campaign lifecycle - from brief, through to creation and delivery to support the sales engagement for new and existing customers.
- Utilise multiple integrated channels in a coordinated approach with Group Marketing teams, including: Paid, earned and social media, Thought Leadership and telemarketing activities
- Support the execution of Industry exhibitions, digital and hybrid events, hospitality with support from the Events team:
- Provide clear and engaging supporting campaign briefs to ensure sales alignment
- Regular campaign analysis and performance reporting, with a clear understanding of key metrics to drive continuous improvement and return on marketing investment
- Data segmentation for campaign execution
- Support and grow relationships with strategic partners and agencies, where appropriate to enhance marketing activity, including leading Analysts.
The ideal candidate will:
- Have a couple of years experience in a similar B2B marketing role
- Be creative and a strong all-rounder
- Have a strong desire to learn and progress
- Be a strong relationship builder, who likes to collaborate and share ideas