The role of Marketing in WTW is to support the company's growth and revenue goals and to protect and promote a consistent global brand. This role sits within Risk and Broking, which offers a broad range of risk advisory services.
In this position you will be responsible for supporting the coordination and delivery of marketing activities across the Financial Solutions and Natural Resources global lines of business, which means working with both business teams and marketing colleagues worldwide. Whilst the role is based in London, WTW's workstyle is flexible, to accommodate a blend of working from home and office attendance.
The Role:
Marketing Delivery
- Key support to the Marketing/Campaign Manager in the delivery of the marketing plan and all its elements and tactics within agreed timelines and budgets. Includes activity in GB and in the local teams' global locations.
- Coordinate and liaise with regional and global marketing colleagues including the CoE's (Communications, Design, PR, Digital and Research/Analytics) as required to deliver campaigns and programmes
- Support the Marketing/Campaign Manager with the delivery of digital and face-to-face client events. Liaise with the CoE Event Teams for brand and process alignment. Liaise with the CoE communication teams to ensure appropriate advertising of the event through internal and external channels including social media. Liaison with local Line of Business (LOB) administrator or leading stakeholder as appropriate
- Evaluate marketing campaigns through analysis of digital data to ensure that the activity is helping the company to achieve its sales goals. Use the activity to help guide and improve future marketing initiatives
- Manage the LOB/Campaign marketing mailing activity using our digital mailing tools and ensure that mailing lists are accurately built according to their target audience and via co-ordination with relevant LOB administrators, ensure that contact data is up to date
- Liaise closely with relevant sales teams to ensure connectivity through all stages of marketing delivery
- Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability
Relationships
- Develop good working relationships and work closely with other members of the marketing team to ensure consistency of approach to marketing activities and to share new ideas and best practices both in GB and globally
- Develop good working relationships and work closely with the sales teams to ensure marketing activity is consistently supporting sales growth targets and is measurable and connected with sales reporting tools. (CRM)
- Develop and maintain good relationships with key individuals within the Line of Business/Campaign, in GB and globally by understanding their business issues and providing proactive advice
Business Awareness
- Develop and maintain a good understanding of the products, services and solutions that the Line of Business/Campaign offers to clients
- Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiatives
Other
- Offer assistance and accept help from colleagues to accomplish marketing activities and priorities
- Develop and maintain a good understanding of the full range of products, services and solutions that WTW offer to clients as well as the different markets and buyer hubs that exist
- Operate within WTW's agreed policies, procedures and core values, demonstrating a consistent and corporate approach
- The Coordinator will have a general understanding across all areas of the business
The Requirements:
- Experience within professional or financial services or a B2B environment (ideally consultancy/insurance environment) is essential
- Relevant marketing experience is essential
- Strong project management skills and attention to detail
- Adaptable and quick learner with new tools, systems and processes
- Excellent organisational skills and ability to juggle a large workload and prioritise work effectively
- Strong communication skills (both written and verbal)
- Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required
- Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
- Credibility to work with, and to influence, colleagues at all levels within the company
- Ability to work across geographies
Equal Opportunity Employer
At WTW, we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome, valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.
At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a "hybrid" style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and "hybrid" is not a one-size-fits-all solution.