Why join us
There has never been a more exciting time to join the Digital team at Boots as we embark on a complete digital overhaul and take a leap forward into our future. This isn't just about implementing new systems, it's a transformative project that will redefine our entire operating model to provide an exceptional digital experience for our customers and empower our team members with intuitive and agile tools.
We are ‘One Team' – whether it's working on long-term changes or delivering day-to-day business, every role is pivotal in bringing our goals to life. So, do you want to be part of this exciting moment in our company's history? This is your chance to play a role in a far-reaching programme that will significantly impact our customers and colleagues, improve performance, and support our commitment to being the UK and Ireland's premier choice for health and beauty.
A proud equal opportunity employer, we passionately embrace team member diversity and provide a positive and inclusive working environment for all.About the role
We are seeking an experienced SEO Technical Lead to join our dynamic digital team. The SEO Technical Lead will be responsible for driving organic search growth through advanced technical SEO strategies and practices. This role requires a deep understanding of search engine algorithms, technical SEO best practices, and a proven track record of improving site performance and search rankings.The SEO Technical lead will be responsible for delivering the onsite and technical strategy to help improve the organic search presence for Boots.com. As we embark on our digital transformation journey, the technical lead will work closely with the Head of SEO and our agency partners to deliver our future commerce platform.Responsibilities
- Develop and implement comprehensive technical SEO Initiatives to improve organic search performance.
- Conduct detailed technical SEO audits to identify and resolve issues affecting site performance, crawlability, and indexability.
- Collaborate with product teams, web developers and UX & UI to implement technical SEO recommendations to improve customer experience.
- Ensure that our website is adhering to best practice across Website Architecture, URL Structure, Site Speed, Schema Mark-up, Mobile-Friendliness, and other critical technical aspects.
- Utilise tools including Google Search Console, Google Analytics 4, Screaming Frog, Lumar, Pi Datametrics and Sistrix for analysis and reporting.
- Analyse crawl data and log files to understand impact of SEO efforts and adjust strategies accordingly.
- Mentor and guide junior members of the SEO team by providing expertise and support.
- Work closely with cross-functional teams including IT, PMO, Development & Engineering and 3rd parties to ensure SEO is integrated into all projects.
What you'll need to have
These are the essential skills or experience needed to succeed in this role.
- Bachelor's degree in Marketing, Computer Science, or a related field.
- Minimum of 5 years of hands-on technical SEO experience, preferably in a retail or e-commerce environment.
- In-depth knowledge of HTML, CSS, JavaScript, and other web technologies.
- Experience in managing large site migrations with proven success.
- Proficient in using tools include Google Search Console, Screaming Frog, GA4, Lumar, Sistrix and other large enterprise tools.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Strong written and verbal communication skills.
- Ability to explain complex technical concepts to non-technical stakeholders.
- Experience creating requirements for product and engineering teams.
- Proven project management skill with the ability to lead multiple projects simultaneously.
- Experience working in a cross functional team and the ability to deliver complex technical SEO changes.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
It would be great if you also have
These are desirable skills or experience and are not essential, so we would welcome applications from candidates that don't match this additional criteria.
- Understanding of user experience (UX) and its impact on SEO
- Product management experience working on large digital transformation projects.
- Familiarity with AI-driven SEO tools and techniques
- Experience working on Salesforce Commerce Cloud Technology Stack.
- Working knowledge of technology stacks (Servers, Applications, Middleware, Edgeware, and Front-End).
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.What's next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
#LI-Onsite