- Work for a well established company in Bishops Stortford
- Hybrid working
Marketing Manager
Our client in Bishops Stortford is looking for a dynamic Marketing Manager for their well established company.
We're looking for an experienced and versatile marketing manager
The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a small team.
The manager should be equally proficient with day-to-day marketing activities and long-term strategizing.
This role is predominately office based, although occasional hybrid working will be considered.
Benefits:
- Salary: £40,000 - £50,000
- Annual leave: 25 days plus Bank Holidays
The Role:
- Job Location: Bishop Stortford
- Hours Per Week: 8.30 am - 5.00 pm
- Role Type: Permanent
Objectives of this role
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Responsibilities:
- Developing strategies and tactics to boost the company's reputation and successful marketing campaigns from ideation to execution
- Organise and attend various events such as seminars, exhibitions and award evenings.
- Experimenting with various organic and paid acquisition channels
- Responsible for the overall management of the marketing functions
- Responsible for creating, managing monthly reporting on marketing campaigns, customer feedback and other activities.
- Responsible for delivering agreed marketing communications to existing and prospective clients.
- Responsible for web site maintenance and improvements as required, and to review and maintain the company's social media (LinkedIn, Facebook, Instagram, Twitter).
- Continuing research of market and competitive information, techniques and forums
- Management of external marketing agencies.
- Planning and management of agreed marketing budgets.
- Design and implementation of booklets and other published documents.
- Manage the small marketing team.