We are working with a client, who specialise in the Motor world, across multiple functions. They are looking for a particular individual who can shape, manage, deliver and own the entire CRM function for the business.
- Develop, articulate and execute a CRM strategy to nurture prospects, increasing conversion rates for new acquisition and retention.
- Manage the CRM team which is currently one other person but could grow under your direction, fostering a culture of collaboration, innovation, and excellence.
- Collaborate with different teams on ideation, content, asset requirements and the successfully launch of campaigns.
- Analysis and reporting of all CRM activities, with a focus on targets that ladder up to the business goals.
- Understand the value of increasing LCV and develop a strategy to support this growth.
- Own and manage all CRM channels, activating and creating the right campaign plans to target audiences.
- Work alongside business stakeholders to support our omnichannel customer experience (internally and externally).
- Leverage CRM tools and data analytics to identify customer insights and enhance the customer journey.
- Stay abreast of industry trends and best practices, continuously seeking opportunities for innovation and improvement.
- Ideal, but not a must is experience with CDPs such as Segment and CRM platforms such as Mailjet and Mautic.
Skills and Expertise must include the following:
- Proven experience in CRM channel leadership with a track record of driving growth.
- Demonstrated expertise in lifetime customer value, prospect nurturing and lead gen, along with eCommerce sales generation through CRM activities.
- Strong leadership skills with the ability to inspire and motivate a team towards achieving common goals.
- Exceptional problem-solving abilities, with a keen eye for detail and a desire to always improve what could already be great!
- Proficient in articulating requirements, especially technical or digital to enhance CRM.
- A growth mindset and a passion for innovation means you're an ideas generator.
- Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally.
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