Are you an experienced B2B marketer looking to take on a new challenge? A leading manufacturer is seeking a Senior Marketing Executive to join their dynamic marketing team and manage all B2B marketing activities and initiatives.
The ideal candidate will develop and execute effective sales and marketing strategies to drive business growth and revenue in the B2B sector. This strategic and hands-on role requires a deep understanding of B2B sales and marketing tactics, industry trends, and customer behaviour.
Responsibilities
- Develop and execute B2B marketing strategies to generate leads and drive customer acquisition.
- Collaborate with sales, product, and content teams to align marketing with business objectives.
- Conduct market research and competitor analysis.
- Create engaging marketing content, including website copy, email campaigns, and sales collateral.
- Manage and optimize marketing campaigns across various channels.
- Monitor and analyse campaign performance, providing insights to improve ROI.
- Develop visual assets with the creative team, ensuring consistent brand messaging.
- Achieve sales and marketing targets and manage the marketing budget.
- Stay updated on industry trends and compliance requirements.
Requirements
- Proven experience in B2B Marketing.
- Knowledge of B2B marketing strategies and best practices.
- Experience with lead generation and marketing automation tools.
- Strong analytical and communication skills.
- Ability to manage marketing budgets and projects effectively.
- Proficiency in digital marketing channels and analytic tools.
Benefits
- Company pension scheme
- Death in service
- Health cash plan
- Annual discretionary bonus